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# Neon Noodle Bars
Mary Wong Collaborates with Fork to Create an Illuminated Interior Design

By Tana Makmanee | Published 2014-08-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mary-wong
References: [trendland](http://trendland.com/mary-wong-noodle-shop-by-fork/) & [thefoxisblack](http://www.thefoxisblack.com/2014/07/24/mary-wong-a-well-designed-noodle-bar-in-eastern-russia/)

Opening up a new noodle bar, this time in Eastern Russia, Mary Wong joins forces with design agency Fork to bring a new perspective to their noodle bar brand.

Revitalizing a traditionally low-key and rural type of cuisine, this contemporary noodle bar merges elements of the past with contemporary aesthetics to create a visually mesmerizing interior design. Featuring bold neon lights both inside and outside of the shop, communal seating areas and a [modern cafe-like atmosphere](https://www.trendhunter.com/trends/caf-tondo), this new Mary Wong noodle shop will surely attract foodies looking for a more experiential place to dine.

Enhancing cultural cuisine with more contemporary appeal, this newly designed Mary Wong noodle bar will definitely add a visually enticing element to traditional cuisine.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 43% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Illuminated Interior Design:** The use of bold neon lights and modern aesthetics in the interior design of Mary Wong's new noodle bar creates a visually mesmerizing experience for customers.
- **Revitalizing Traditional Cuisine:** Mary Wong's noodle bar merges elements of the past with contemporary aesthetics to bring a new perspective and appeal to a low-key and rural type of cuisine.
- **Experiential Dining:** The new Mary Wong noodle shop offers communal seating areas and a modern cafe-like atmosphere, providing a more experiential place to dine for foodies.

### Industries Being Reshaped

- **Restaurant and Hospitality:** The illuminated interior design trend provides opportunities for restaurants and hospitality businesses to create visually captivating dining experiences.
- **Cultural Cuisine:** The revitalization of traditional cuisine with contemporary appeal offers opportunities for businesses in the cultural cuisine industry to attract new customers.
- **Cafe Industry:** The emergence of experiential dining trends presents opportunities for cafes to create unique and memorable dining experiences for their customers.

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