# Foam Brick Bags The Mary Katrantzou Foam Clutches Capture Innocence and Youth By Erin Fox | Published 2015-03-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/mary-katrantzou-foam-clutch References: [style](http://www.style.com/fashion-shows/fall-2015-ready-to-wear/mary-katrantzou/details) & [marykatrantzou](https://www.marykatrantzou.com/) When it comes to bizarre fashions, the Mary Katrantzou Foam Clutch is certainly this Fall/ Winter 2015's most interesting piece. The Greek-born, English-bred designer showcased her collection down a foam-laden runway. To the audience's surprise, the foam not only coated the runway, it also coated the [clutches held in each model's hand](https://www.trendhunter.com/trends/makeup-clutch). Each [brick clutch](https://www.trendhunter.com/trends/furla-debuts) features a thick resin backing with (either large or small) pyramid foam points. The designer reminds collectors of youth and vitality through the simplicity of her handbag. Each Mary Katrantzou Foam Clutch comes in [pastel colors](https://www.trendhunter.com/trends/playful-volume-2). The playful pieces speak volumes to the direction of fashion for the fall season. Foam is most definitely the new and improved leather — as seen through the eyes of Mary Katrantzou. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Foam Fashion Accessories:** Opportunity to disrupt the fashion industry by replacing traditional materials with foam in accessories. - **Resin Backing Technology:** Innovation chance in developing new and improved resin backing techniques for fashion industry applications. - **Youthful Design Concepts:** Disruptive opportunity to target younger demographics with playful and youthful design concepts in fashion. ### Sectors Adopting This - **Fashion:** Potential for disruptive innovation in the fashion industry by incorporating foam materials in unconventional ways. - **Manufacturing:** Opportunity to develop new manufacturing processes to create foam fashion accessories efficiently and sustainably. - **Retail:** Disruptive potential in retail industry through the introduction of unique foam-clad fashion accessories that target specific consumer segments. ## Related on Trend Hunter - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Cheesecake Handbags](https://www.trendhunter.com/trends/cheesecake-handbag.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md)