# Technicolor Sportswear Collaborations The Mary Katrantzou adidas Originals Line is Eye-Catching By Meghan Young | Published 2014-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mary-katrantzou-adidas-originals References: [style](http://www.style.com/trends/fashion/2014/adidas-originals-by-mary-katrantzou-collection) & [marykatrantzou](http://www.marykatrantzou.com/projects/mary-katrantzou-x-adidas-originals/mary-katrantzou-x-adidas-originals) It would be hard not to take note of the Mary Katrantzou [adidas](https://www.trendhunter.com/trends/wales-bonner-3) Originals collection. Full of vibrant technicolors, bold prints and an ode to the past, the designs are a great sequel to past collaborations with ohji Yamamoto, Raf Simons, Rick Owens and, most recently, Pharrell Williams. Comprised of both shoes and dresses, the stand out designs have to be the track footwear worn by medal winners in the 1970s and 1980s. Of course, the dresses in the Mary Katrantzou adidas Originals collection are also noteworthy. They combine neoprene and print mesh with [abstract florals](https://www.trendhunter.com/trends/liberty-london-x-adidas-2026), stripes and laces to great effect. By the looks of this stylish line, sports couture is here to stay for at least a little longer. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 81% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Technicolors:** Opportunity for disruptive innovation in the fashion industry by incorporating vibrant technicolors into designs. - **Bold Prints:** Opportunity for disruptive innovation in the fashion industry by experimenting with bold and eye-catching prints. - **Sports Couture:** Opportunity for disruptive innovation in the fashion industry by merging sports and couture elements in designs. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation within the fashion industry by creating unique and experimental designs. - **Sportswear:** Opportunity for disruptive innovation in the sportswear industry by blending fashion and athletic functionality in products. - **Collaborations:** Opportunity for disruptive innovation in the collaborative fashion industry by partnering with renowned designers. ## Related on Trend Hunter - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Creative Sporty Footwear Collaborations](https://www.trendhunter.com/trends/adidas-and-wales-bonner.md) - [Tech-Inspired Sporty Collections](https://www.trendhunter.com/trends/climacool.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md)