# Twin Obsession Behind the Scenes Mary-Kate Olsen on Elle By Bianca | Published 2008-08-08 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/mary-kate-olsen-elle-uk References: [catwalkqueen](http://www.catwalkqueen.tv/2008/08/more_from_maryk.html) & [elleuk](http://www.elleuk.com/elletv) Mary-Kate Olsen's appearance on the September 2008 cover of Elle UK Magazine helps further fuel the recent media infatuation with twins. After [Lisa Marie Presley](http://www.trendhunter.com/trends/twins-at-40-lisa-marie-presley) announced she would be having twins, and Angelina Jolie and Brad Pitt's new twins raked in [$14 million for charity](http://www.trendhunter.com/trends/angelina-jolie-brad-pitt-baby-twins-pictures), you'd think people were sick of twins... but apparently not. Following the controversy over Mary-Kate Olsen's refusal to divulge any information regarding Heath Ledger's death, the Olsen twin basks in a more flattering lime light on the cover of the fall fashion magazine, as well as dazzles in a multi-page spread. The video above shows a behind-the-scenes look at the fashion shoot. When Elle UK asked her about her sense of style, the fashionable twin said, "I love playing dress up. I get inspired by [old films](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1), weird things. It could just be the person sitting across from me or it could be a full Victorian costume." That's evident in her photoshoot which actually reflects Mary-Kate Olsen's personal style quite well. She's taken a lot of flack for her peculiar style choices in the past, but she doesn't let the media pressure influence her wardrobe decisions. "What I find odd though is that a weekly [magazine] will come out describing my outfit as a fashion disaster, while the fashion industry actually respects what I wear." It's true, which is why her fashion lines she designed with sister Ashley Olsen have done so well. "I think more of my energy goes in to Elizabeth and James, [The Row is] Ashley's baby," she added in the Elle interview. See more recent twin coverage: ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 29% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Twin Obsession:** The media obsession with twins is fueling demand for twin-related content and products. - **Personal Style:** Individuality and originality in personal style are becoming increasingly valued by consumers. - **Celebrity Fashion Lines:** Consumers are interested in purchasing fashion lines created by celebrities they admire. ### Sectors Adopting This - **Fashion:** Fashion industry professionals can create twin-inspired collections and highlight personal style in their marketing efforts. - **Media and Entertainment:** Media professionals can cater to audiences' twin obsession by producing more twin-related content. - **Retail and Consumer Goods:** Retailers can take advantage of consumers' interest in celebrity fashion lines by carrying and promoting these brands in their stores. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Twin Dolls](https://www.trendhunter.com/trends/american-girl-twin.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md)