# Grass Eyelashes These False Eyelashes by Mary Graham are Made of Blades of Grass and Pine Needles By Ady Floyd | Published 2015-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mary-graham References: [dezeen](http://www.dezeen.com/2015/07/21/mary-graham-natural-false-eyelashes-plants-kingston-university-graduate-shows-2015/) & [cargocollective](http://cargocollective.com/marygraham) Kingston University graduate Mary Graham has created nature-inspired [false eyelashes](https://www.trendhunter.com/trends/jetzi) using [blades of grass](https://www.trendhunter.com/trends/touch-grass-collection) and pine needles. The foliage lashes called 'Natural Lashes' were designed to address the falsely labeled cosmetic products that claim to be "natural." These lashes add a creative twist to daily [lash-enhancing products](https://www.trendhunter.com/trends/renewing-lash-serum). Each blade of grass and pine needle used in the project was found in Mary Graham's local park. A photo shoot was conducted to capture and present this graduate's stance against false advertising in the cosmetic industry. These images were printed and published in a magazine-mimicking book. Each lash was attached to the subject's skin using natural glue made from eggs and snow. This further solidifies the all-natural theme of this project. The powerful campaign combines the beauty of nature while addressing the reality of false advertising. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nature-inspired False Eyelashes:** Creating false eyelashes using natural elements like grass and pine needles opens up opportunities for eco-friendly and sustainable beauty products. - **Addressing False Advertising in Cosmetics:** The campaign against falsely labeled cosmetic products creates opportunities for transparency and trust in the beauty industry. - **All-natural Glue for False Lashes:** Developing natural glue for attaching false lashes enhances the market for chemical-free and skin-friendly cosmetic adhesives. ### Who This Affects Most - **Beauty and Cosmetics:** Incorporating nature-inspired elements into false eyelashes can attract environmentally conscious customers and promote sustainable beauty practices. - **Advertising and Marketing:** Creating campaigns against false advertising in the cosmetics industry presents opportunities for brand authenticity and building consumer trust. - **Chemical-free Adhesives:** The development of all-natural cosmetic adhesives expands the market for non-toxic and skin-friendly adhesive options. ## Related on Trend Hunter - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md)