# Collaborative Whiskey Debuts Pernod Ricard and Rabbit Hole Distillery Launch Mary Dowling Bourbon By Kanesa D | Published 2023-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mary-dowling References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/08/pernod-debuts-new-whiskey-brand-mary-dowling/)  Renowned French spirits company [Pernod Ricard](https://www.trendhunter.com/trends/the-chuan-pure-malt-whiskey) has ventured into a collaborative endeavor with [Rabbit Hole](https://www.trendhunter.com/trends/rabbit-hole-distillery) distillery founder, Kaveh Zamanian, giving rise to a new bourbon brand called [Mary](https://www.trendhunter.com/trends/winter-wheat-bourbon) Dowling. Acknowledged as the 'mother of Bourbon,' Mary Dowling's indomitable spirit resonates through time and impacts today's bourbon-crafting methods. The range is anchored by an exquisitely balanced high-rye Bourbon, which was masterfully finished in Tequila barrels. The second offering, the 'Double Oak Cask Strength Bourbon' is also arriving as a part of Mary Dowling's debut lineup. “I am thrilled that my great-great-grandmother’s remarkable life story is finally being told. Her journey inspires us to embrace challenges, to find solutions where others see obstacles and to celebrate the indomitable spirit within us,” commented Cathy Brown, a direct descendant of Dowling. Image Credit: Mary Dowling ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 69% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Spirits Brands:** The collaboration between Pernod Ricard and Rabbit Hole Distillery demonstrates the trend of spirits companies partnering to create unique and innovative brands. - **Barrel Finishing Innovations:** Mary Dowling's use of Tequila barrels to finish their high-rye Bourbon showcases the trend of experimenting with different barrel types to create distinct flavor profiles. - **Honoring Heritage in Bourbon Craft:** The introduction of Mary Dowling bourbon pays homage to the 'mother of Bourbon' and highlights the trend of distilleries honoring the history and heritage of the spirits they produce. ### Where This Applies - **Spirits and Liquor:** The partnership between Pernod Ricard and Rabbit Hole Distillery in creating Mary Dowling bourbon presents innovative possibilities within the spirits and liquor industry. - **Barrel Manufacturing:** The use of Tequila barrels in the finishing process of Mary Dowling bourbon opens doors for barrel manufacturers to explore new collaborations and expand their offerings. - **Bourbon Distilleries:** The introduction of Mary Dowling bourbon encourages other bourbon distilleries to embrace their history and heritage, providing opportunities for innovative product development and storytelling. ## Related on Trend Hunter - [Luxurious Bourbon Expressions](https://www.trendhunter.com/trends/mother-of-bourbon.md) - [Artisanal Wintry Bourbons](https://www.trendhunter.com/trends/winter-wheat-bourbon.md) - [Bourbon-Focused Multi-City Literary Tours](https://www.trendhunter.com/trends/literary-tour.md) - [High-End Bourbon Distilleries](https://www.trendhunter.com/trends/rabbit-hole-distillery.md) - [co-branded custom bourbon bottles](https://www.trendhunter.com/trends/penelope-bourbon.md) - [Bottled-in-Bond bourbon releases](https://www.trendhunter.com/trends/bottledinbond-bourbon.md) - [Naturally Infused Bourbons](https://www.trendhunter.com/trends/five-springs-infused-bourbon.md) - [Cross-Category Alcohol Collabs](https://www.trendhunter.com/trends/the-noble-share.md) - [Curated Oak-Finished Whiskeys](https://www.trendhunter.com/trends/pursuit-spirits.md)