# App-Only Secret Menus The Mary Brown’s Secret Menu Continuously Changes By Michael Hemsworth | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mary-browns-secret-menu References: [canadify](https://canadify.com/2022/10/24/mary-browns-launches-new-app-exclusive-secret-menu/) & [marybrowns](https://marybrowns.com)  The [Mary](https://www.trendhunter.com/trends/melty-mashup-bowl) Brown’s secret menu is a new promotion being run by the Canada-based [QSR](https://www.trendhunter.com/trends/tater-poutine) brand to help consumers access unexpected fare at every visit. The menu is only available via the brand's app and isn't available for purchase in-restaurant to give it a more exclusive feel that also helps to drive patrons to download it to their smartphone. The menu presently includes the [Go Big Sweet Heat Sandwich](https://www.trendhunter.com/trends/hot-honey-menu) and the Loaded Buffalo Taters, but will continually change without notice to serve up something new on a regular basis. The Mary Brown’s secret menu is easy to access by simply downloading the brand's app and clicking on the Find Out Secret Menu Item! box to see what's available to be ordered. Image Credit: Mary Brown’s ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 22% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **App-only Secret Menus:** QSR brands could introduce app-only secret menus to create a sense of exclusivity and drive app downloads. - **Continuous Menu Rotation:** QSR brands could consider rotating their menus on a continuous basis to keep customers engaged and interested in trying new items. - **Mobile App Promotions:** QSR brands could use their mobile apps to push exclusive promotions and discounts, encouraging customers to download and use the app for ordering. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** QSR brands can leverage technology and innovation to create unique and exclusive experiences for their customers through app-only secret menus. - **Mobile App Development:** Mobile app developers can work with QSR brands to create custom apps with features that can enhance the customer experience. - **Digital Advertising:** Digital advertising companies can help QSR brands promote their exclusive app-only secret menus and other promotions to reach a wider audience. ## Related on Trend Hunter - [Nashville-Inspired Canadian QSRs](https://www.trendhunter.com/trends/mary-browns-chicken.md) - [QSR Secret Menus](https://www.trendhunter.com/trends/mcdonalds-secret-menu.md) - [Juicy Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/brandnew-grilled-chicken-sandwich.md) - [Complimentary QSR Poutine Upgrades](https://www.trendhunter.com/trends/tater-poutine.md) - [All-in-One Fried Chicken Bowls](https://www.trendhunter.com/trends/melty-mashup-bowl.md) - [Secretive Member-Only Food Menus](https://www.trendhunter.com/trends/vicious-biscuit-secret-menu.md) - [Limited Chef QSR Menus](https://www.trendhunter.com/trends/kfc-canada-matty-matheson.md) - [Canadian QSR Chicken Offerings](https://www.trendhunter.com/trends/499-value-deal.md) - [Sweetened BBQ Chicken Dishes](https://www.trendhunter.com/trends/honey-bbq-signature-chicken.md)