# Cafe-Curated Grocery Bundles The Be Box from Mary Be Kitchen Features Artisan Goodies By Jana Pijak | Published 2020-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mary-be-kitchen References: [marybekitchen](https://marybekitchen.com/mbk-grocery-2/the-be-box) The Be Box by Mary be Kitchen is a [curated collection of pantry staples](https://www.trendhunter.com/trends/the-loveless-cafe) from the Toronto-based [cafe](https://www.trendhunter.com/trends/chocolate-coffee-tasting). Known for its craft coffee, baked goods and brunch and lunch options, [Mary Be Kitchen](https://www.trendhunter.com/trends/big-game-box) offers healthy and comforting menu items. The cafe's Be Box bundle is a great gift for foodies looking to support a local business this holiday and consists of 1 litre of Mary Be Kitchen's Braised Short Rib Chili, a package of its homemade guacamole, a package of its housemade granola mix, a sliced loaf of Brodflour Bird Sourdough bread and a half dozen package of its Bake-and-Serve Classic Chocolate Chip Cookies. Additionally, consumers can customize each bundle to be gift wrapped with a personalized card, and can update the contents inside to be replaced with gluten free or vegan options. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Curated Grocery Bundles:** Curated grocery bundles are becoming a popular way for small businesses to sell unique food items. - **Personalized Gift Wrapping:** Personalized gift wrapping is becoming a popular trend for small businesses selling gift bundles. - **Vegan and Gluten-free Options:** Offering vegan and gluten-free options for curated grocery bundles is a trend that many small businesses are adopting in order to cater to a wider audience. ### Who This Affects Most - **Food and Beverage:** Food and beverage businesses are creating curated grocery bundles to drive sales and attract customers during the pandemic. - **E-commerce:** Small businesses are using e-commerce platforms to sell and distribute their curated grocery bundles outside of their local area. - **Personalized Gifting:** The trend of personalized gifting is encouraging small businesses to sell curated grocery bundles as a unique and thoughtful gift option. ## Related on Trend Hunter - [Gifting-Ready Granola Snack Packs](https://www.trendhunter.com/trends/cooper-street-holiday-gift-box.md) - [Mother's Day Food Boxes](https://www.trendhunter.com/trends/mothers-day-food-box.md) - [Pantry-Favorites Subscription Boxes](https://www.trendhunter.com/trends/the-balanced-company.md) - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md) - [Customizable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie-box.md) - [Giftable Meal Boxes](https://www.trendhunter.com/trends/give-deliciously-collection.md) - [Curated Matcha Bundle Boxes](https://www.trendhunter.com/trends/matcha-box.md) - [Festive Superfood Latte Mixes](https://www.trendhunter.com/trends/blume-holiday-bundle.md) - [Curated Vegan Subscription Boxes](https://www.trendhunter.com/trends/vegan-subscription-box.md)