# Astrological Pendants The Mary Andrews Horoscope Necklace is a Design from the Stars By Joanne Lam | Published 2010-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mary-andrews-horoscope-necklace References: [refinery29](http://www.refinery29.com/tell-us-your-sign-with-these-affordable-horoscope-pendants.php) & [etsy](http://www.etsy.com/shop/contrary) The Mary Andrews Horoscope Necklace is a unique jewelry piece which holds your astrological sign. With a vintage outlook and a matte metallic finish, these chains make a [great gift](https://www.trendhunter.com/trends/bluboho-x-fashionista) for someone's birthday. These intricate [handmade pieces](https://www.trendhunter.com/trends/oak-lunas) are individually unique, but if you want the complete set as a collection, check out the featured links and gallery to see these [horoscope sign pendants](https://www.trendhunter.com/trends/pandoras-lunar-new-year-collection) in their entirety. **Implications** - One of the best ways a company can create a lasting connection with a consumer is providing the customer with the opportunity to customize a purchase. By giving consumers the option to choose, the company shows that it is receptive to the feelings and opinions of their fanbase. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Customized Jewelry:** The trend of customized jewelry allows companies to create a lasting connection with consumers by providing them the opportunity to personalize their purchases. - **Astrological Accessories:** The rise in popularity of astrological accessories presents an opportunity for companies to tap into the growing market of consumers who are interested in astrology and personalized products. - **Vintage-inspired Designs:** The trend of vintage-inspired designs offers a disruptive innovation opportunity for companies to create unique and nostalgic jewelry pieces that resonate with consumers. ### Where This Applies - **Jewelry:** In the jewelry industry, the customization trend opens up new avenues for companies to differentiate themselves and build loyal customer bases. - **Fashion Accessories:** The trend of astrological accessories creates a market opportunity for companies in the fashion accessories industry to cater to consumers who are interested in astrology and self-expression. - **E-commerce:** The rise in popularity of customized and personalized jewelry presents a disruptive innovation opportunity for companies in the e-commerce industry to offer easy customization options and personalized shopping experiences. ## Related on Trend Hunter - [Engraved Zodiac Pendants](https://www.trendhunter.com/trends/colby-davis.md) - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md) - [Personalized 9K Gold Necklaces](https://www.trendhunter.com/trends/astrid-and-miyu.md) - [Personalized Jewelry Collections](https://www.trendhunter.com/trends/collection-of-personalized-jewelry.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md) - [Luxe Lucky Symbol Pendants](https://www.trendhunter.com/trends/horseshoe-pendant.md) - [Hand-Scripted Initial Pendants](https://www.trendhunter.com/trends/initial-pendants.md) - [Good Fortune Jewelry Collections](https://www.trendhunter.com/trends/astrid-miyu-lucky-charm-collection.md) - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md)