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# Web Comedy-Themed Lipsticks
The Marvelous Super Lustrous Collection by Revlon Honors Mrs. Maisel

By Laura McQuarrie | Published 2019-07-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/marvelous-super-lustrous-collection
References: [prnewswire](https://www.prnewswire.com/news-releases/revlon-introduces-the-marvelous-super-lustrous-collection-300882203.html) & [revlon](https://www.revlon.com/)

[Revlon](https://www.trendhunter.com/trends/revlon-canada) is introducing a limited-edition Marvelous Super Lustrous Collection in collaboration with The Marvelous Mrs. Maisel that includes curated sets of its color-rich, moisturizing Super Lustrous Lipstick. While Take The Stage Reds features eye-catching shades like Fire & Ice, Certainly Red, and Cherries in the Snow, the set of [Stand-Up Nudes](https://www.trendhunter.com/trends/lustreglass-lip-trio) includes three additional universally flattering shades.

As The Marvelous Mrs. Maisel is an [Amazon](https://www.trendhunter.com/trends/glass-shine-lip-balm) Original series, The Marvelous Super Lustrous Collection is being introduced for a limited time exclusively on Amazon—just in time for National Lipstick Month.

The Marvelous Mrs. Maisel is an American period comedy-drama series that's set in the 50s and 60s, tapping into the first time that women were beginning to use color cosmetics to express themselves.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 37% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Limited-edition Collaborations:** There is an opportunity for brands to create limited-edition product collaborations with popular TV shows or characters.
- **Nostalgic Influences:** Brands can tap into nostalgia by creating products that evoke a certain time period or cultural references, appealing to consumers' sentimentality.
- **Exclusive Online Releases:** Introducing exclusive product releases on popular e-commerce platforms can generate excitement and create a sense of urgency among consumers.

### Who This Affects Most

- **Cosmetics:** The cosmetics industry can explore collaborations with entertainment properties to create unique and appealing products.
- **Fashion:** Fashion brands can draw inspiration from popular TV shows and create limited-edition collections that resonate with fans.
- **E-commerce:** Platforms like Amazon can partner with brands to offer exclusive product launches, driving traffic and boosting sales.

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