# Wicked Warrior Sweaters Addict Clothing is Hooked on These Marvel T-Shirts and Sweaters By Jonathon Brown | Published 2013-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marvel-tshirts References: [highsnobiety](http://www.highsnobiety.com/2013/02/08/addict-x-marvel-capsule-collection-for-2013/) & [addict](http://www.addict.co.uk/) After successfully licensed launches of apparel connected to [Lucas Films](https://www.trendhunter.com/trends/clariant) and [Disney](https://www.trendhunter.com/trends/fantastic-four-first-steps) movies, [Addict Apparel](https://www.trendhunter.com/trends/cola-addict-eau-de-parfum) produces this collection of Marvel t-shirts and sweaters. These edgy, comic tees and sweaters present the famous superheroes of Marvel franchises in updated ways. While some icons like Spiderman and The Hulk get a headshot, others like Thor and Iron Man get the full body depiction. The collection includes both crew neck sweaters as well as t-shirts, all colored to coordinate with the traditional colors of each super hero. Licensing film and comic images is a strategy that has been employed by more than one clothing company over the years. With years of brand development, Marvel comics are well known across several demographics and age groups. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Licensed Apparel:** Opportunity for clothing companies to tap into popular film and comic franchises for apparel licensing deals. - **Updated Superhero Designs:** The trend of refreshing superhero designs creates opportunities for apparel companies to present familiar characters in new and edgy ways. - **Coordination with Character Colors:** The trend of coordinating clothing colors with the traditional colors of each superhero offers a unique and visually appealing approach to apparel design. ### Industries Being Reshaped - **Fashion and Clothing:** Fashion and clothing companies can explore licensing deals and collaborate with popular franchises to create trendy apparel collections. - **Entertainment and Media:** Entertainment and media companies can capitalize on the popularity of comic franchises by partnering with apparel brands for licensed merchandise. - **Graphic Design and Printing:** Graphic design and printing companies can offer their services to apparel brands looking to create updated superhero designs and coordinate colors. ## Related on Trend Hunter - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Villain-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/marvel-and-kith.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Washable Superhero Rugs](https://www.trendhunter.com/trends/superhero-rugs.md) - [Comic-Themed Tech Accessories](https://www.trendhunter.com/trends/super-heroes-vs-villains.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md)