# Superhero-Inspired LEGO Sets Marvel Reveal's Superhero-Inspired LEGO Sets By Bryce Mason | Published 2022-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marvel-superhero-lego-toys References: [marvel](https://www.marvel.com/articles/gear/thor-love-and-thunder-funko-lego-hasbro)  [Marvel](https://www.trendhunter.com/trends/thors-hammer1) has announced a [LEGO](https://www.trendhunter.com/trends/sactum-sactorum) collection to roll out alongside its newest film in anticipation of the release of 'Thor: Love and Thunder.' Marvel dropped its first trailer for the movie on April 19 and the teaser is already generating a buzz with over 2 million views. The film follows Thor on a strange journey, retiring from combat and looking to find his inner peace. His battle is interrupted when a threat named 'Gorr the God' seeks to eliminate all other gods by any means necessary, leaving Thor to save the day. Marvel is giving [superhero enthusiasts](https://www.trendhunter.com/trends/fantastic-four-first-steps) something to look forward to before the movie releases and hopes to bring excitement into homes with these LEGO pieces. The collection includes main characters Thor, Star-Lord, Groot, Ravager, and electronic figures. Image Credit: Marvel ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 57% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Superhero-themed LEGO Sets:** Companies can take advantage of popular film and television franchises by creating LEGO sets that cater to fans' interests. - **Interactive LEGO Figures:** Brands can create LEGO figures that interact with each other through technology to enhance the toy experience for consumers. - **Collaboration Between Franchises:** LEGO sets that incorporate characters from different franchises can create new opportunities for cross-promotion and marketing. ### Who This Affects Most - **Toy Industry:** The LEGO sets based on popular franchises can help drive sales for the toy industry. - **Entertainment Industry:** The collaboration between LEGO and entertainment franchises provides opportunities for cross-promotion, marketing and brand awareness. - **Technology Industry:** Technology advancements can be incorporated in LEGO sets to create an interactive and immersive play experience for children. ## Related on Trend Hunter - [Superhero-Inspired LEGO Sets](https://www.trendhunter.com/trends/thors-hammer1.md) - [Film-Themed Building Block Toys](https://www.trendhunter.com/trends/sactum-sactorum.md) - [Superhero-Themed Puzzled Advent Calendars](https://www.trendhunter.com/trends/avengers-advent-calendar.md) - [Hero-Inspired Armored Figurines](https://www.trendhunter.com/trends/hulkbuster.md) - [Comic-Inspired LEGO Helmets](https://www.trendhunter.com/trends/star-lord-lego-helmet.md) - [3D Superhero Block-Puzzle Sets](https://www.trendhunter.com/trends/amazing-spiderman-set.md) - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Detailed Superhero Building Sets](https://www.trendhunter.com/trends/lego-marvel-avengers-tower.md) - [Superhero-Themed LEGO Collectibles](https://www.trendhunter.com/trends/lego-black-panther.md)