# Couture Superhero Makeovers These Marvel Posters Turn the Iconic Superheroes into Fashionistas By Paul Maccarone | Published 2013-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marvel-posters References: [designtaxi](http://designtaxi.com/news/359796/Marvel-Superheroes-Illustrated-In-Dolce-Gabbana-Clothes/) & [behance.net](http://www.behance.net/gallery/Marvel-Superheroes-for-Swide-Magazine/10114963) Dolce & Gabbana's luxurious 'Swide Magazine' invited the amazingly talented New York City designer Peter McNierney to makeover these [Marvel](https://www.trendhunter.com/trends/christian-louboutin-x-marvel) posters. The end result is some of the iconic Marvel characters showing everyone their chic off-duty styles. The rugged [Wolverine](https://www.trendhunter.com/trends/deadpool-and-wolverine-1) is shown looking fiercer than ever in a stylish striped gold and white shirt while smoking his cigar. Spiderman is seen heading to a photo shoot to grab some couture captures for a fashion magazine. These Marvel posters definitely aren't the regular depictions of the famous heroes, but they're definitely well done. While some fans may not react as positively toward the creations, it's important to note that the actual graphic design job was done flawlessly and really does a great job giving a fashion feel to the iconic characters. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Superhero Couture:** Opportunity for fashion brands to collaborate with superhero franchises to create stylish merchandise. - **Pop Culture Fashion:** Opportunity for fashion brands to tap into pop culture iconography to create unique designs. - **Cross-market Collaborations:** Opportunity for collaborations between different industries to create unique and unexpected products. ### Who This Affects Most - **Fashion:** Fashion industry can collaborate with superhero franchises to create stylish merchandise. - **Entertainment:** Entertainment industry can tap into pop culture iconography to create unique and innovative products. - **Media:** Media industry can create promotional content and campaigns that highlight cross-market collaborations. ## Related on Trend Hunter - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Superhero-Themed Clogs](https://www.trendhunter.com/trends/spiderman-x-crocs.md) - [Villain-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/marvel-and-kith.md) - [Comic-Themed Tech Accessories](https://www.trendhunter.com/trends/super-heroes-vs-villains.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Reimagined Beloved Character Comics](https://www.trendhunter.com/trends/marvel-and-disney.md)