# Iridescent Superhero Sweets Illuminate Your Candy Bowl with the Miraculous Marvel Glow Pops By Gil Cohen | Published 2013-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marvel-glow-pops References: [thatsnerdalicious](http://www.thatsnerdalicious.com/candy/marvel-glow-pops/) & [stupid](http://www.stupid.com/search.asp?keyword=glow) Crazy cool candies have never before shone so bright as the [Marvel](https://www.trendhunter.com/trends/chloes-frozen-pops) Glow Pops do. These insanely awesome sweets feature [glowing sticks](https://www.trendhunter.com/trends/hydroice) that send a luminescent glow throughout the entire lollipop. Because getting these is a definite must, I will list your flavor options so you can already decide which ones you are going to mass-order. Neon orange Iron Man, green apple Hulk, strawberry red Spider Man and blue Captain America blueberry are the delectably glowing flavors that no child will be able to resist, especially if they are fans of the [Marvel comics superheroes](https://www.trendhunter.com/trends/kinder-dc-and-funko). I imagine that future Halloweens will look like rave parties and no child will ever get lost if everyone starts giving out Marvel Glow Pops as trick or treat surprises. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Glow-in-the-dark Sweets:** This trend of adding a luminescent element to candy creates an innovative experience for consumers and opens opportunities for unique marketing strategies. - **Superhero Licensing:** The use of licensed characters like Marvel creates a strong emotional attachment for consumers and can be leveraged to create new products and promotions. - **Novelty Candy:** The trend of creating unique and visually interesting candy products can differentiate brands and attract customers who are looking for out-of-the-box experiences. ### Where This Applies - **Confectionery:** Companies in the confectionery industry can use the trend of glow-in-the-dark sweets to create new product lines and differentiate themselves in a crowded market. - **Entertainment:** Production companies in the entertainment industry can leverage the use of licensing characters to create unique merchandising opportunities and cross-promotions. - **Event Planning:** The trend of novelty candy could be capitalized by event planning companies to add unique and unexpected elements to their offerings, making events more memorable and attractive to attendees. ## Related on Trend Hunter - [Glowing Gummy Candies](https://www.trendhunter.com/trends/strawberry-watermelon-glow-ups.md) - [Family-Focused Frozen Treat Lineups](https://www.trendhunter.com/trends/chloes-frozen-pops.md) - [Fluorescent Gummy Candies](https://www.trendhunter.com/trends/sour-patch-kids-glow-ups.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Superhero-Inspired Fruit Snacks](https://www.trendhunter.com/trends/general-mills-marvel-fruit-snacks.md) - [Better-For-You Frozen Pops](https://www.trendhunter.com/trends/chloes.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md)