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# Superhero-Motif Graphic Tees
atmos LAB Joins Marvel For Tees Adorned with Marvel Characters

By Amy Duong | Published 2019-04-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marvel-characters
References: [hypebeast](https://hypebeast.com/2019/4/marvel-atmos-t-shirt-capsule-collection-spring-summer-2019) & [atmos-tokyo](https://www.atmos-tokyo.com/shop/goods/search.aspx?Search=x&keyword=marvel+atmos)

Japanese streetwear imprint atmos LAB works in collaboration with [Marvel](https://www.trendhunter.com/trends/marvel-and-kith) with a series of [graphic tees](https://www.trendhunter.com/trends/capsule-tee) honoring Marvel characters. The [superhero theme](https://www.trendhunter.com/trends/superman-collection) arrives in a timely manner as the release of the highly anticipated film, Avengers: Endgame arrives soon.

The characters include the Hulk, Spiderman, Iron Man, Captain American, Black Panther, and more. The tees come with text graphics adorning the front and the back of the design, with the front showcasing individual superheroes along with their catchphrases and superpowers. The back of the tees features the vintage comic book style of its own title. There are six options in total -- a black or white version that features "Marvel" over the left chest and the comic book titles down the back, and colorful bases in green for the Hulk's tee, yellow for Iron Man's tee, blue for Captain America's themed tee, and white for Spiderman.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 84% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Superhero Graphic Tees:** Opportunity for brands to collaborate with popular entertainment franchises to create graphic tees that appeal to fans.
- **Timely Film Releases:** Opportunity for fashion brands to create merchandise related to highly anticipated films to capitalize on the buzz and excitement.
- **Text Graphic Designs:** Opportunity for designers to create visually appealing and informative graphic tees that feature text-based elements.

### Who This Affects Most

- **Streetwear Fashion:** The streetwear industry can leverage collaborations with entertainment franchises to produce unique graphic tees that resonate with their target audience.
- **Entertainment Merchandise:** The merchandise industry can capitalize on film and pop culture releases by creating apparel that appeals to fans and collectors.
- **Design and Printing:** Opportunity for designers and printing companies to create intricate graphic designs that incorporate text-based elements for apparel and merchandise.

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- [Cult Film-Inspired Graphic Tees](https://www.trendhunter.com/trends/capsule-tee.md)
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