# Superhero-Laden Sportswear The Addict x Marvel Capsule Collection Takes Flight By Katie Pagnotta | Published 2013-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marvel-capsule-collection References: [highsnobiety](http://www.highsnobiety.com/2013/02/08/addict-x-marvel-capsule-collection-for-2013) & [marvelstore](http://www.marvelstore.com/?CMP=KNC-DSPMStoreBrandGoogle&s_kwcid=TC|22113|shop%20marvel||S|e|31263755751) The Addict x [Marvel](https://www.trendhunter.com/trends/ovo-x-marvel) capsule collection is a full series of licensed t-shirts and pull-over sweaters for kids and adults alike. The comfortable and affordable sportswear has taken iconic images and adorned them on [casual apparel](https://www.trendhunter.com/trends/batman-x-blvck-collection). Superheros included on the merchandise include Spiderman, the Hulk, Iron Man and Thor. Each tee and sweatshirt comes with a signature design that includes a cartoon version of the graphic novel characters and their name emblazoned above or below it. This fantastic line of [Marvel merchandise](https://www.trendhunter.com/trends/marvel-and-gshock) speaks to the superhero lover in all of us and regardless of who your favorite is, there is a garment for you. The capsule collection features a full range of sizes and colors for all. The Addict x Marvel capsule collection is graphic, casual and ready to fight crime. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Licensed Apparel:** The Addict x Marvel capsule collection demonstrates the trend of incorporating licensed characters into apparel, offering opportunities for collaborations with popular franchises. - **Superhero Fashion:** The collection taps into the trend of superhero-themed fashion, signaling potential for innovative designs that combine fandom with style. - **Cartoonized Graphics:** The use of cartoon versions of the graphic novel characters highlights the trend of cartoonized graphics, presenting opportunities for engaging and playful designs. ### Industries Being Reshaped - **Apparel Retail:** The Addict x Marvel capsule collection showcases the potential for collaborations in the apparel retail industry, leveraging licensed characters to attract customers. - **Children's Fashion:** The collection's availability in a full range of sizes positions it within the children's fashion industry, suggesting opportunities for innovative superhero-themed clothing for kids. - **Merchandise Licensing:** The partnership between Addict and Marvel demonstrates the potential in the merchandise licensing industry, showcasing how licensed characters can be incorporated into various products. ## Related on Trend Hunter - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Villain-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/marvel-and-kith.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Villain-Themed Shoe Capsules](https://www.trendhunter.com/trends/kith-for-asics.md) - [Comic-Themed Tech Accessories](https://www.trendhunter.com/trends/super-heroes-vs-villains.md) - [Dark Superhero Apparel](https://www.trendhunter.com/trends/batman-x-blvck-collection.md)