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# Fiery Eco Supercars
The Tech-Savvy Marussia Car is Russia's First Sportscar

By manzil | Published 2010-03-07 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/marussia
References: [moscowtopnews](http://www.moscowtopnews.com/?area=postView&id=153) & [moscowtopnews](http://www.moscowtopnews.com/?area=postView&id=153)

The images above are of Marussia, Russia's first sportscar. Nikolai Fomenko is the designer behind Marussia's launch; Fomenko's creation is an electric car with a six-cylinder engine that will hit 100 kph in five seconds flat.

The Marussia car's high-tech interior is comprised of video screens, GPS, Bluetooth, and a 4GB Yota network. This Russian supercar will set you back around $100,000 when it is released.

**Implications** - The creators of futuristic car models that are tech-savvy factor in modern consumer trends such as the move towards eco-friendly consumption. Consumers are looking to stay ahead of the game on what is up and coming, and businesses fulfilling this need by incorporating current patterns into futuristic projections will see considerable profit and consumption levels from the general public as well as those wishing to live in luxury.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 89% | Activity: 64% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Tech-savvy Car Designs:** Incorporating modern consumer trends, such as eco-friendly consumption, into futuristic car models presents disruptive innovation opportunities.
- **Connected Car Interiors:** Designing high-tech car interiors with features like video screens, GPS, Bluetooth, and network connectivity opens up new possibilities for disruptive innovation in the automotive industry.
- **Luxury Electric Cars:** Creating luxury electric cars with high-performance capabilities, like the Marussia, taps into the growing demand for environmentally-friendly yet luxurious vehicles.

### Sectors Adopting This

- **Automotive Industry:** The automotive industry has the potential to disrupt the market by introducing tech-savvy car designs and connected car interiors.
- **Electronics Industry:** The electronics industry can leverage the demand for high-tech car interiors by providing innovative solutions for video screens, GPS, Bluetooth, and network connectivity.
- **Luxury Goods Industry:** The luxury goods industry can innovate by producing luxury electric cars that combine eco-friendly features with premium performance and design.

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