# Benevolent Beauty Supplies Marula Oil by the Leakey Collection Benefits Rural Women in East Africa By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/marula-oil References: [marula](http://www.marula.com/) Marula Oil is a product by the lifestyle company the Leakey Collection that provides a sustainable source of income for rural women in East Africa. The high-quality, skin-nourishing oil is farm-free, extracting the oil from fruit that is wild-harvested over a vast area in an effort to avoid disrupting the ecosystem and straining any particular region. In addition to its dedication to the environment and the development of a sustainable economy in East Africa, Marula Oil enables rural women to feed, clothe and educate their families. This latest product from the Leakey Collection is a joint venture of Katy and Phillip Leakey and plastic surgeon Dr. Ashton Kaidi, while the oil is also approved by the [Fair Trade Association](https://www.trendhunter.com/trends/ethical-coconut-oil) and [Green America](https://www.trendhunter.com/trends/innisfree-store). **Contact Information** Marula Oil - The Leakey Collection [website](http://www.marula.com/) Marula Oil - The Leakey Collection on [Facebook](http://www.facebook.com/MarulaBeauty) Marula Beauty on [Twitter](http://twitter.com/MarulaBeauty) ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Sustainable Income:** Creating products that provide a sustainable source of income for rural communities - **Wild-harvesting:** Utilizing wild-harvested ingredients to avoid disrupting ecosystems and promote environmental sustainability - **Social Impact:** Empowering rural women to support their families through economic opportunities ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry can explore sustainable sourcing of ingredients to benefit both the environment and local communities - **Social Enterprise:** The social enterprise sector can leverage products that create positive social impact and economic empowerment in rural areas - **Fair Trade:** Companies involved in fair trade can support initiatives that provide fair wages and opportunities for rural communities ## Related on Trend Hunter - [Tamanu Discoloration Treatments](https://www.trendhunter.com/trends/kravebeauty.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Anti-Deforestation Cosmetics](https://www.trendhunter.com/trends/save-the-fing-rainforest-nourishing-oil.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md)