# Crafted Japanese Cocktail Packs The 'MARU-HI Variety Pack' Debuts in the U.S. By Debra John | Published 2025-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maruhi-variety-pack References: [prnewswire](https://www.prnewswire.com/news-releases/maru-hi-introduces-first-variety-pack-offering-four-japanese-inspired-flavors-in-one-convenient-12-can-case-302488430.html) & [maruhi](https://www.maruhi.com/)  MARU-HI, the Japanese-inspired sparkling cocktail brand, has released its first multi-flavor offering in the Untied States, the 'MARU-HI Variety Pack.' This 12-can case features all four of the brand’s signature flavors, 'Traditional Citrus,' 'Strawberry,' 'Pineapple,' and 'Kiwi,' allowing consumers to sample the complete lineup in a single, convenient purchase. Rooted in the heritage of Chu-hi—a cocktail originally served in Tokyo izakaya bars and now central to Japan’s second-largest ready-to-drink (RTD) category—MARU-HI reimagines this tradition as a crisp, flavored malt beverage crafted for modern tastes. Each 12 oz can delivers approximately "128 calories and fewer than 8 grams of carbohydrates, offering a refreshing and balanced profile." The flavor selection includes "a subtle lemon-lime Traditional Citrus, a bright and fruit-forward Strawberry, a juicy Pineapple inspired by southern Japan, and a sweet-tart Kiwi, the newest nod to izakaya favorites." Overall, the variety pack marks a key expansion of MARU-HI’s presence in the U.S. market. Image Credit: Suntory Group ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 77% | Activity: 87% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Malt Beverages:** Cultural reinterpretations like MARU-HI's bring traditional Japanese cocktails to Western audiences, highlighting a growing trend in globally influenced flavored malt beverages. - **RTD Cocktail Diversity:** The introduction of multi-flavor packs such as the 'MARU-HI Variety Pack' reflects a consumer shift towards diverse and convenient ready-to-drink cocktail assortments. - **Calorie-conscious Alcoholic Drinks:** Crafting beverages with lower calories and carbohydrates, as seen in MARU-HI's offerings, aligns with an increasing demand for health-conscious alcoholic options. ### Sectors Adopting This - **Ready-to-drink Beverages:** The expansion of traditional Japanese cocktail flavors into ready-to-drink formats offers fresh pathways for innovation within the beverage industry. - **Alcoholic Beverage Importation:** The debut of Japanese-inspired cocktails in new markets such as the U.S. demonstrates the lucrative potential of alcoholic beverage importation and globalization. - **Health-focused Alcohol Industry:** Developing alcoholic drinks that offer a balanced nutritional profile taps into the expanding health-focused segment of the alcohol industry. ## Related on Trend Hunter - [Multi-Alcohol Variety Packs](https://www.trendhunter.com/trends/drink-variety-pack.md) - [Fruit-Forward RTD Margaritas](https://www.trendhunter.com/trends/margarita-variety-pack.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md) - [Expansive RTD Libation Lineups](https://www.trendhunter.com/trends/mixedup-cocktail-co.md) - [Hard Kombucha Variety Packs](https://www.trendhunter.com/trends/kyla-hard-kombucha.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Golf-Themed RTD Variety Packs](https://www.trendhunter.com/trends/surfside-half-half-variety-pack.md)