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# Soft-Shelled Crab Burgers
Dom Dom Hamburger is Serving Up Two Tasty Marugoto Kani Burgers

By Katherine Pendrill | Published 2024-09-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/marugoto-kani-burger
References: [soranews24](https://soranews24.com/2024/09/23/you-want-the-whole-crab-japans-dom-dom-will-give-it-to-you-and-curry-too-in-marugoto-kani-burger/)

![Soft-Shelled Crab Burgers](https://cdn.trendhunterstatic.com/thumbs/546/marugoto-kani-burger.jpeg)

The [Japanese burger chain](https://www.trendhunter.com/trends/hokkaido-salmon-burger) Dom Dom Hamburger is going all in on seafood this season with its Marugoto Kani Burgers.

Perfect for avid [seafood fans](https://www.trendhunter.com/trends/prime-shrimp), Dom Dom's Marugoto Kani Burgers each feature an [entire soft-shelled crab](https://www.trendhunter.com/trends/red-lobster-crabfest-menu) between two soft burger buns. In total, there are two types of Marugoto Kani Burgers to choose from. There's the returning Sweet Chili Sauce Marugoto Kani Burger, which is a fan-favorite flavor combination. There's also the brand-new Mild Curry Sauce Marugoto Kani Burger, which features a savory curry sauce. Both burgers also feature onions, lettuce, and cheese.

Both of the Marugoto Kani Burgers will be available a limited time starting on September 28, 2024, and Dom Dom will even serve the burgers with tiny flags featuring the chain’s mascot elephant, Domzo-kun.

Image Credit: Dom Dom Hamburger

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 17% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Seafood Burger Innovations:** The inclusion of entire soft-shelled crabs in burgers offers a novel approach in the fast-food sector, elevating seafood menu options.
- **Unique Flavor Pairings:** Combining seafood with flavors such as sweet chili and curry sauce introduces an exciting gastronomic twist for adventurous eaters.
- **Seasonal Limited-time Offers:** Promoting limited-time menu items like the Marugoto Kani Burgers can drive consumer interest and increase foot traffic to restaurants.

### Industries Being Reshaped

- **Fast Food:** Introducing unconventional ingredients such as whole soft-shelled crabs can diversify traditional fast-food offerings.
- **Seafood:** Innovative uses of seafood in popular fast-food products could expand market interest and demand for diverse seafood options.
- **Gourmet Sauces:** Incorporating unique sauces like sweet chili and mild curry in everyday items presents opportunities for development in the gourmet sauce industry.

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