# Black Vinegar Beverages MARU Has Redesigned a Popular Japanese Vinegar-Based Beverage By Mishal Omar | Published 2018-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maru References: [thedieline](http://www.thedieline.com/blog/2018/4/6/honey-ginger-black-vinegar-drink) The creative agency [MARU](https://www.trendhunter.com/trends/pizza-maru-1) has designed the packaging for a '[Honey Ginger Black Vinegar Drink](https://www.trendhunter.com/trends/haymaker),' and the bottles are able to reflect retro and contemporary styles simultaneously. The bottles themselves are a transparent green color, and they reveal the amber liquid they contain and feature [vibrant labels](https://www.trendhunter.com/trends/fruit-bliss). The labels contain images of "cups" that reflect all the various ways consumers are able to drink the beverage – whether mixed with water, milk, soda, tea, or consumed in a smoothie. The purported benefits of this beverage is that it aids in "exhaustion recovery and reduces visceral fat." These MARU-designed bottles are able to appeal to younger generations through their use of vibrant and eye-catching colors and designs. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Transparent Packaging:** Disruptive innovation opportunity: Explore eco-friendly, transparent packaging designs to attract environmentally conscious consumers. - **Multi-functional Beverages:** Disruptive innovation opportunity: Develop beverages that can be enjoyed in various ways by providing consumers with alternative consumption options. - **Health-conscious Products:** Disruptive innovation opportunity: Create beverages with targeted health benefits to cater to consumers seeking functional and wellness-focused products. ### Sectors Adopting This - **Packaging Design:** Disruptive innovation opportunity: Implement creative and visually appealing packaging designs that capture consumer attention and differentiate products on store shelves. - **Beverage Manufacturing:** Disruptive innovation opportunity: Research and develop unique flavor combinations and functional additives to create innovative and health-enhancing beverages. - **Wellness and Functional Foods:** Disruptive innovation opportunity: Explore the creation of innovative food and beverage products with scientifically backed health benefits to cater to a growing consumer interest in wellness. ## Related on Trend Hunter - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)