# Sushi-Loving Liquor The Award Winning Maru Wine from V&S By Marissa Liu | Published 2009-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maru-wine References: [thedieline](http://www.thedieline.com/blog/2009/11/vs-wine-maru.html) & [silver.se](http://www.silver.se/) V&S Wine won the silver medal at EPICA (a European advertising competition) for their [Maru Wine](https://www.trendhunter.com/trends/pizza-maru-1). Swedish design firm Silver came up with the packaging for Maru Wine, a blend from Alsace that is meant to accompany sushi and the palette of those who indulge in the [Japanese style of food](https://www.trendhunter.com/trends/kay-sake). Maru Wine takes its name from the Japanese word for circle (maru). I guess this means that Maru Wine is meant to be drunk with makizushi (maki or rolls) as opposed to nigiri. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sushi Pairing Wines:** Wineries can look into creating wine products that are specifically designed to complement sushi flavors. - **Packaging as a Marketing Tool:** Design firms can create packaging that enhances the product's appeal and communicates its ideal usage. - **Cultural Fusion Cuisine:** Chefs can incorporate different cultural elements into traditional dishes to create new and exciting fusion cuisine experiences. ### Sectors Adopting This - **Wine Industry:** Wineries can innovate their products by creating wines tailored to specific food pairings. - **Design Industry:** Design firms can offer packaging design services that enhance products' cultural connections and messaging. - **Food and Beverage Industry:** Chefs and restaurateurs can explore cultural fusion cuisine concepts to attract customers looking for unique dining experiences. ## Related on Trend Hunter - [Crafted Japanese Cocktail Packs](https://www.trendhunter.com/trends/maruhi-variety-pack.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/sparkling-sake.md) - [Award-Winning Liqueur Producers](https://www.trendhunter.com/trends/liqueur-producer.md) - [Summery Bottled Margaritas](https://www.trendhunter.com/trends/bottled-margaritas.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [Sushi Beer Pairings](https://www.trendhunter.com/trends/national-sushi-day.md) - [American-Made Sake Brands](https://www.trendhunter.com/trends/japanese-brewing-traditions.md)