# Retro-Modern Martini Kits Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere By Laura McQuarrie | Published 2024-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/martini-kit References: [ginraiders](https://ginraiders.com/new-release/tanqueray-premier-apple-original-series-palm-royale-martini-kit/) & [cocktailcourier](https://www.cocktailcourier.com/product/tanqueray-martini-kit-to-celebrate-the-launch-of-palm-royale-deluxe)  To celebrate the premiere of Palm Royale, a new Apple Original Series, [Tanqueray Gin](https://www.trendhunter.com/trends/tanqueray-gin-holiday) put together a retro martini kit inspired by the world’s most exclusive club. The Tanqueray Martini Kit contains a 750 ml bottle of Tanqueray [London Dry Gin](https://www.trendhunter.com/trends/haymans-london-dry-gin) and a bottle of dry vermouth, plus the essentials for crafting signature serves like The Damn [Dirty Martini](https://www.trendhunter.com/trends/dirty-martini-fragrance) and The Martini Royale. While one cocktail uses a Filthy Olive Brine Pouch and a Filthy Olives Stuffed with Blue Cheese Jar, the other calls for ingredients like grapefruit liqueur and dehydrated citrus to garnish. The kit also includes a pair of retro sunglasses, coupe glasses, edible glitter, cocktail picks and a free two-month Apple TV+ Subscription. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 31% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Retro-modern Martini Kits:** Embracing nostalgia with modern twists, retro-modern martini kits offer a unique sensory experience blending classic flavors with innovative garnishes. - **Exclusive Club-inspired Mixology:** Creating mixology experiences inspired by exclusive clubs opens up opportunities to tap into luxury markets and elevate at-home cocktail rituals. - **Premium Martini Kit Collaborations:** Collaborating with entertainment platforms to create premium martini kits introduces new avenues for brands to engage with consumers through branded experiences. ### Sectors Adopting This - **Alcohol & Spirits:** The alcohol and spirits industry can explore collaborations and unique packaging to enhance the consumer experience and differentiate products in a competitive market. - **Entertainment & Streaming Services:** Entertainment and streaming services can leverage partnerships with alcohol brands to create exclusive merchandise that enhances brand loyalty and attracts new audiences. - **Luxury Goods & Lifestyle Brands:** Luxury goods and lifestyle brands can develop curated kits with sensory elements to appeal to discerning consumers seeking premium experiences at home. ## Related on Trend Hunter - [Exclusive Cocktail Kits](https://www.trendhunter.com/trends/tanqueray-alessi-cocktail-kit.md) - [Personalized Martini Experiences](https://www.trendhunter.com/trends/martini-fitting-service.md) - [Espresso Martini Infusion Kits](https://www.trendhunter.com/trends/espresso-martini-gift-set.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [Alcohol-Free Martini Kits](https://www.trendhunter.com/trends/dry-january-dirty-martini-kit.md) - [Month-Long Martini Events](https://www.trendhunter.com/trends/fancy-hour.md) - [Bottled Signature Martinis](https://www.trendhunter.com/trends/signature-martini.md) - [Bottled Fig Martinis](https://www.trendhunter.com/trends/dimas-vodka.md) - [Ready-to-Mix Espresso Martini Kits](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit.md)