# Social Media Kissing Contests The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist" By Katherinev123 | Published 2011-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/martini-kisser-casting References: [popsop](http://popsop.com/49420) & [facebook](http://www.facebook.com/Martini) Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent. Launched on [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1), the MARTINI Kisser Casting campaign seeks to find someone with "stylish misbehavior" -- someone who can best epitomize the brand's motto, "Luck is an attitude." To enter, individuals must upload their own creative video onto the company's Facebook page; the top "liked" videos will be judged by a panel, with selected entries continuing to a final competition in Rome. The prize for being so kissable? An appearance in a [MARTINI commercial](https://www.trendhunter.com/trends/martini-station), 150,000 Euros and, according to the company, the chance to "kiss 10 beautiful female models." Um, does that apply to females too? Regardless, that's a pretty sweet prize pack for a "skill" most of us don't think too much about. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **User-generated Content:** MARTINI's Kisser Casting campaign highlights the trend of brands leveraging user-generated content for promotional purposes. - **Social Media Marketing:** The campaign demonstrates the growing trend of utilizing social media platforms like Facebook for marketing campaigns and audience engagement. - **Branded Contests:** The MARTINI Kisser Casting campaign showcases the trend of brands hosting contests to create buzz and engage their target audience. ### Who This Affects Most - **Beverage:** The MARTINI Kisser Casting campaign disrupts the beverage industry by using innovative promotional tactics to create brand awareness and engage consumers. - **Advertising:** The campaign presents disruptive innovation opportunities for advertising agencies to explore unconventional marketing strategies that leverage user-generated content. - **Entertainment:** The Kisser Casting campaign offers disruptive innovation opportunities in the entertainment industry, where companies can explore creative ways of involving their audience in promotional campaigns. ## Related on Trend Hunter - [Second Chance Campaigns](https://www.trendhunter.com/trends/second-first-kiss.md) - [Beginner Bartender Challenges](https://www.trendhunter.com/trends/americas-worst-home-bartender.md) - [Curated Experience Contests](https://www.trendhunter.com/trends/ciroc-love-squad.md) - [Branded Spirit Competitions](https://www.trendhunter.com/trends/italicus-aperitivo.md) - [Dream Cocktail Coordinator Jobs](https://www.trendhunter.com/trends/cocktail-coordinator.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cherry Knot Tying Giveaways](https://www.trendhunter.com/trends/cherry-stem-challenge.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md)