# Playful Alpine Capsules Martine Rose and Napapijri Unite for AW25 Drop 2 with Technical Design By Amy Duong | Published 2025-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/martine-rose-and-napapijri References: [martinerose](http://martinerose.com/) & [napapijri](http://napapijri.com/)  [Martine Rose](https://www.trendhunter.com/trends/martine-rose-x-napapijri) and [Napapijri](https://www.trendhunter.com/trends/martine-rose-and-napapijr) continue their creative partnership with AW25 Drop 2, a collection that merges performance and attitude through elevated outerwear and bold textures. The capsule revisits Napapijri’s alpine heritage with Martine Rose’s offbeat sensibility, introducing new interpretations of the [Skidoo](https://www.trendhunter.com/trends/future-heritage) parka in durable CORDURA fabric alongside the return of the floral fleece jacquard, now rendered in brown and teal. Hoodies, T-shirts, and beanies extend the print into casual silhouettes, creating a cohesive mix of sport, nostalgia, and design precision. The images are captured by Alexandra Gordienko and styled by Tamara Rothstein; the campaign swaps the Alps for an indoor snow center on London’s outskirts, infusing everyday humor into high-performance fashion. Martine Rose and Napapijri channel a playful take on winter sports, proving that functionality and fun can share the same slope. Image Credit: Martine Rose, Napajiri, Alexandra Gordienko ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 52% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Performance-nostalgia Fusion:** The blending of technical design with nostalgic elements offers a unique twist on outerwear that captivates both fashion enthusiasts and practical consumers. - **Indoor Winter Sports Fashion:** By emphasizing the indoors as a new venue for winter sports apparel, this trend challenges perceptions of where technical winter wear can thrive, diversifying its usage contexts. - **Bold Textile Innovations:** The innovative use of CORDURA fabric and striking color patterns like floral jacquard in performance wear highlights opportunities for creative textile application in functional clothing. ### Where This Applies - **Technical Outerwear:** This industry can explore collaborations that merge functionality with avant-garde aesthetics, appealing to both adventure seekers and style-conscious consumers. - **Athleisure:** Integrating alpine motifs with everyday wear, the athleisure industry continues to push boundaries by incorporating adventure-driven designs into casual wardrobes. - **Textiles and Fabrics:** Advancements in durable and visually engaging textiles like the CORDURA and floral jacquard present opportunities for textile manufacturers to cater to multifaceted fashion applications. ## Related on Trend Hunter - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Founder-Celebrating Brand Campaigns](https://www.trendhunter.com/trends/the-laura-ashley-brand.md) - [Retro Silhouette Jackets](https://www.trendhunter.com/trends/80s-style-windbreakers.md) - [Nostalgic Athletic Wear Lines](https://www.trendhunter.com/trends/after-class-collection.md) - [Celebrity-Headed Luxury Brands](https://www.trendhunter.com/trends/mens-creative-director.md)