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# Voluminous Spring Fashion Designs
Martine Rose and Farah Design a Collection for the SS20 Season

By Amy Duong | Published 2020-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/martine-rose-and-farah
References: [hypebeast](https://hypebeast.com/2020/4/martine-rose-farah-spring-summer-2020-lookbook)

Martine Rose and [Farah](https://www.trendhunter.com/trends/farah-archive-collection) join forces on a collection of silhouettes designed for the Spring/Summer 2020 season. The British duo draw design influences from the past by capturing a retro element through the uniue silhouettes including the oversized trousers, button up shirts, and the [chore coat with indigo dyes](https://www.trendhunter.com/trends/khakis).

Notably, the trousers come in a billowing shape and a rich hazel brown color palette with a slightly slimmer fit at the waist before broadening out closer to the hemline. There are some pleating details and twin waist pockets for a breezy energy for the warmer seasons. Another notable item in the collection is the knit sweater with [color-blocking details](https://www.trendhunter.com/trends/vowels-1) and a half-zip enclosure. It features raised collars with thick navy blue panels, thin white stripes, and a heather gray foundation.

Image Credit: Martine Rose

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 8% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Oversized Trousers:** Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes for oversized trousers to meet increasing demand for eco-friendly fashion.
- **Button Up Shirts:** Disruptive innovation opportunity: Incorporate smart technology into button up shirts to provide real-time body temperature regulation.
- **Indigo Dyes:** Disruptive innovation opportunity: Explore natural alternatives to indigo dyes to reduce environmental impact in the fashion industry.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology in the fashion industry to enhance the online shopping experience.
- **Textiles:** Disruptive innovation opportunity: Develop sustainable and biodegradable textile fibers to replace traditional synthetic fabrics.
- **Retail:** Disruptive innovation opportunity: Implement automated checkout systems and cashierless stores to streamline the retail experience and reduce labor costs.

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