# Hand-Sketched Illustrated Apparel The OBEY Women's Spring 2013 Collection Features Martine Johanna By M | Published 2013-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/martine-johanna-obey References: [obeyclothing](http://obeyclothing.com/curated/martine-johanna/) & [martinejohanna](http://martinejohanna.com/) The Martine Johanna [OBEY](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections) Spring 2013 collection combines classic [OBEY apparel](https://www.trendhunter.com/trends/reebok-obey) with the [hand-sketched illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) of Dutch artist Martine Johanna. Showcasing Martine's beautiful feminine portrait sketches, OBEY highlights the hand-drawn feel of Martine's contemporary and realistic drawings. The designs feature Martine's hippy-inspired girls surrounded by luscious hair, butterflies, flowers and cosmic stars. Each item of clothing also incorporates tones of eyes, which are a trademark symbol of the OBEY brand. For those who prefer accessories, Martine also created several scarves and necklaces for OBEY featuring similar design elements. The Martine Johanna OBEY collection is fun, girly and certainly summer appropriate. While OBEY chose mostly black and white renditions of Martine's drawings, she illustrates and paints magnificently in color. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Illustrated Fashion:** Designers can incorporate hand-drawn illustrations into their fashion lines to add a unique, personalized touch and stand out in a crowded market. - **Collaborative Collections:** Brands can team up with artists to create unique and exciting collections that appeal to consumers looking for something different. - **Hippy-inspired Designs:** Fashion brands can draw inspiration from 70s-era hippy/bohemian style to create fresh and contemporary designs that appeal to modern consumers. ### Who This Affects Most - **Fashion:** Fashion brands and designers can explore incorporating hand-drawn illustrations into clothing and accessories to make their products stand out among competitors. - **Art:** Artists can look to collaborate with fashion brands to expand their reach and create unique opportunities for their work to be seen by a wider audience. - **Jewelry:** Jewelry brands can incorporate bohemian-inspired designs and hand-drawn illustrations into their pieces to create unique and personalized accessories for customers. ## Related on Trend Hunter - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Expressive Color-Rich Apparel](https://www.trendhunter.com/trends/shein-3.md) - [Exclusive Portable Furniture Collections](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections.md) - [Vibrantly Artful Graphic Collections](https://www.trendhunter.com/trends/sabine-finkenauer.md)