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# Colorfully Eclectic Fashion
The Martina Spetlova SS16 Collection is Captured Atop a Ton of Junk

By Meghan Young | Published 2016-03-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/martina-spetlova-ss16
References: [behance.net](https://www.behance.net/gallery/35127341/MARTINA-SPETLOVA-SS16) & [studio-peripetie](http://www.studio-peripetie.com)

The Martina Spetlova SS16 collection is full of [quirky details](https://www.trendhunter.com/trends/asos-inspired-by) revolving around an overall theme of color and eclectiveness. Although that might not be a real theme, so to speak, it's hard to pin point exactly what the fashion designer was going for. Lady-like, futuristic, [playful, spontaneous](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), the designs go from one to the next with ease. Perhaps the lookbook itself can shed some light.

Shot by [Studio Peripetie](https://www.trendhunter.com/trends/studio-nicholson-fw25), which is based in London, United Kingdom, the Martina Spetlova SS16 lookbook is captured in studio against a salmon pink backdrop. Yet it is the floor that truly eye-opening. Littered with everything imaginable from old technology to pylons, spray cans and so much more, it is like a creative junkyard of inspiration.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 95% | Activity: 89% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Quirky Fashion:** Opportunity for fashion designers to create unique and unconventional designs that stand out from the crowd.
- **Colorful Eclecticism:** Potential for businesses to embrace vibrant and diverse aesthetics in their branding and marketing strategies.
- **Playful Design:** Innovative possibilities for incorporating elements of playfulness and spontaneity into product design and packaging.

### Where This Applies

- **Fashion:** Fashion industry can explore unconventional materials and experimental designs to cater to niche markets.
- **Marketing and Advertising:** Opportunity for marketers to adopt bold and colorful approaches to attract customer attention and differentiate their campaigns.
- **Product Design:** Businesses can incorporate playful and unconventional elements in product design to create unique and memorable experiences for customers.

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