# Bulbous Toothpaste Tubes Martin Ortiz's Colgate Packaging Design Defies the Norm By Marissa Brassfield | Published 2009-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/martin-ortiz-colgate-packaging References: [coroflot](http://www.coroflot.com/public/individual_set.asp?individual_id=20228&set_id=4324) Martin Ortiz's [Colgate](https://www.trendhunter.com/trends/colgate-toothpaste-tube) packaging concept is unlike anything I've seen in the world of [daily dental care](https://www.trendhunter.com/trends/cocolab). Rather than the toothpaste tubes we're used to seeing, this design takes a more bulbous approach, packaging your tartar-fighting goodness inside an orb that reminds me of those [lime and lemon juice bottles](https://www.trendhunter.com/trends/twist-tottle) you see at the supermarket. Although this may never land on store shelves, I like Martin Ortiz's Colgate packaging design because it goes against the grain and packages toothpaste in a new and novel way. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Bulbous Packaging:** Disruptive innovation opportunity: Explore alternative packaging designs that defy traditional norms and offer unique customer experiences. - **Novel Toothpaste Packaging:** Disruptive innovation opportunity: Develop innovative packaging concepts for oral care products that capture attention and differentiate from competitors. - **Unconventional Product Presentation:** Disruptive innovation opportunity: Challenge the conventional presentation of everyday products to create a fresh and engaging brand experience. ### Industries Being Reshaped - **Packaging:** Disruptive innovation opportunity: Innovate packaging solutions across industries to enhance functionality, aesthetics, and sustainability. - **Oral Care:** Disruptive innovation opportunity: Rethink the traditional packaging and delivery methods of toothpaste and oral care products for improved customer satisfaction. - **Consumer Goods:** Disruptive innovation opportunity: Reimagine the packaging and presentation of everyday consumer goods to create excitement and differentiate from competitors. ## Related on Trend Hunter - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Toothpaste-Dispensing Toothbrushes](https://www.trendhunter.com/trends/onedone.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Recyclable Toothpaste Tubes](https://www.trendhunter.com/trends/colgate-toothpaste-tube.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md)