# Jetpack Golf Carts The Martin Jetpack 'BW-Air' is Tested by PGA Champion Bubba Watson By Joey Haar | Published 2016-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/martin-jetpack References: [mashable](http://mashable.com/2016/07/18/bubba-watson-jetpack-golf-cart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [martinjetpack](http://www.martinjetpack.com/) Maybe it's because he has such an unconventional name, but [PGA](https://www.trendhunter.com/trends/the-genesis-invitational-2024) Tour golfer and Masters champion Bubba Watson isn't shy of pushing the limits of the gentlemanly sport with the help of Martin Jetpack. In a promotional video, Watson uses a new 'BW-Air' personal jetpack to fly over the course in lieu of a [traditional golf cart](https://www.trendhunter.com/trends/ixi-robot). Released as a hype-up for the upcoming Olympic Games in Rio, in which golfing will be an event for the first time in over 100 years, the video shows Bubba flying through Methven golf course in New Zealand. According to the video, though, the BW-Air isn't just a gimmick; it gives golfers the ability to look at their lie from a bird's eye view and decide their next shot with a more thorough understanding of the course. Regardless of its potential for use by regular golfers, the video illustrates how [golf, a traditionally stodgy sport](https://www.trendhunter.com/trends/golf2earn-platform), is transitioning toward the fun and freedom of internet culture. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Jetpacks in Sports:** Incorporating jetpack technology into traditional sports like golf offers a disruptive innovation opportunity to enhance the experience and attract a younger audience. - **Aerial Analysis:** Utilizing jetpacks to provide a bird's eye view of the course opens up innovative possibilities for analyzing and strategizing in various sports and outdoor activities. - **Tech-driven Sports:** The merging of technology and sports presents disruptive innovation opportunities to create unique and exciting experiences that appeal to a tech-savvy audience. ### Who This Affects Most - **Sports Equipment:** The integration of jetpack technology in sports equipment presents innovative possibilities to revolutionize traditional sports and attract new customers. - **Tourism and Leisure:** Incorporating jetpack experiences in tourist destinations or leisure activities can offer unique and thrilling attractions that cater to adventure-seeking consumers. - **Aerospace:** The development and application of jetpacks in sports and recreational activities can drive advancements in aerospace technology and expand its market potential. ## Related on Trend Hunter - [Golfer-Targeted eBikes](https://www.trendhunter.com/trends/the-fairway-bike.md) - [AI-Powered Golf Experiences](https://www.trendhunter.com/trends/2025-masters-tournament.md) - [Autonomous Golf Trolleys](https://www.trendhunter.com/trends/ixi.md) - [Remote-Controlled Golf Caddies](https://www.trendhunter.com/trends/mgi-zip-navigator.md) - [Modern Conceptual Robot Caddies](https://www.trendhunter.com/trends/goalf-robot-caddie-concept.md) - [Hydrogen-Powered Concept Vehicles](https://www.trendhunter.com/trends/drive-h2.md) - [GPS-Enabled Golfing Speakers](https://www.trendhunter.com/trends/bushnell-wingman-hd.md) - [Solar-Powered Golf Carts](https://www.trendhunter.com/trends/solarpowered-golf-cart.md) - [Auto Brand Golf Experiences](https://www.trendhunter.com/trends/the-genesis-invitational-2024.md)