# Papercraft Croc Campaigns Martin Homent's 'Beware of the Paperwork' Supports Social Workers By Michael Hines | Published 2010-03-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/martin-homent References: [behance.net](http://www.behance.net/Gallery/Beware-of-the-paperwork/463770) & [martinhoment](http://martinhoment.com/#/enfield-1/4537827875) Martin Homent's new ads for the Enfield Council are cooler than the other side of the pillow. These pieces of papercraft perfection are pretty to look at, and they have a special meaning. All of these pieces are aimed at helping out social workers. Being a social worker is a tough job. Besides having to help those who need it, you have to deal with mounds of paperwork. Martin Homent's 'Beware the Paperwork' is a fun way to say "Hey social workers, we've got your back." Papercraft is slowly taking over my life. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Papercraft Advertising:** Using papercraft in advertising campaigns offers a unique and visually engaging way to convey messages. - **Support for Social Workers:** Creating campaigns and initiatives that support and recognize the hard work of social workers can help improve their well-being and job satisfaction. - **Artistic Activism:** Combining art and activism through campaigns like 'Beware the Paperwork' can raise awareness and advocate for social causes. ### Sectors Adopting This - **Advertising:** The advertising industry can incorporate papercraft techniques to create eye-catching and memorable campaigns. - **Social Services:** The social services industry can explore innovative ways, like 'Beware the Paperwork' campaign, to support and uplift the work of social workers. - **Art and Design:** The art and design industry can leverage artistic activism to create visually captivating campaigns that amplify social issues and promote positive change. ## Related on Trend Hunter - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md)