# Intentionally Aged Editorials The Martin Conte for Kult Magazine Shoot is Faded and Funky By Michael Hemsworth | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/martin-conte-for-kult-magazine References: [madeinbrazilblog](http://www.madeinbrazilblog.com/blog/martin-conte-in-kult-magazine/) When it comes to [fashion photography](https://www.trendhunter.com/trends/alessandro-micheles), it's consistently important to capture the clothing in a rather clean way, but the Martin Conte for Kult Magazine shoot looks like it was shot with [expired film](https://www.trendhunter.com/trends/nonnas-cam), which gives it something of a vintage flair that's unexpectedly beautiful. Conte is captured sitting on a pile of old tires, canoodling with a young female as well as standing nonchalantly with an 'over it' look on his face. The Martin Conte for Kult Magazine is sure to excite some, but others might find that the captures fall a little flat. The [clothing is expertly styled](https://www.trendhunter.com/trends/velvet-heat) as is the background for each scene, but Conte has the same facial expression in each shot, which some might interpret as being the namesake feature that makes the spread or as something that brings it down. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 41% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Fashion Photography:** This trend offers opportunities to explore unique and nostalgic aesthetics in fashion shoots. - **Creative Use of Expired Film:** Exploring the use of expired film in photography can result in unexpected and beautiful visual effects. - **Embracing Nonchalant Facial Expressions:** Utilizing consistent nonchalant facial expressions in fashion photography can create a distinctive and edgy style. ### Sectors Adopting This - **Fashion Photography:** Fashion photographers and brands can incorporate vintage-inspired elements to create captivating visuals and unique brand identity. - **Film Photography:** The use of expired film can be an innovative opportunity for film photographers to create distinctive and artistic images. - **Fashion Brands and Styling:** Fashion brands can experiment with nonchalant expressions to create a sense of attitude and authenticity in their promotional materials. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)