# Eccentric Soho Hotels Martin Brudnizki is the Designer Behind This Colourful Broadwick Soho Hotel By Kanesa D | Published 2023-12-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/martin-brudnizki References: [dezeen](https://www.dezeen.com/2023/11/30/martin-brudnizki-broadwick-soho-hotel-interior/) & [mbds](https://www.mbds.com/about)  Interior architect Martin Brudnizki has applied his creative touch to London's Broadwick [Soho](https://www.trendhunter.com/trends/the-mercer-hotel) hotel, creating a [colorful, vintage ambiance](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel) featuring highlights like Italian maiolica tiles and bespoke furniture from India. The eight-floor hotel comprises 57 rooms adorned with opulent colors and patterns, reflecting the rich history of the surrounding Soho neighborhood. Brudnizki's attention to detail extends to the [Italian restaurant Dear Jackie](https://www.trendhunter.com/trends/cicchetti-piccadilly), where hand-painted ceramic tiles for the bar were collaboratively developed with a family business in Sicily. Noteworthy design elements include marbled wallpaper featuring tiger and elephant patterns in select guestrooms, with the elephant serving as a symbol for the hotel and transforming into mini-bars in the suites. To top off the eclectic design, vintage pieces, such as a 1970s Murano glass chandelier and commissioned Murano glass lamps, further enhance the unique and sophisticated aesthetic of Broadwick Soho. Image Credit: James McDonald ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 75% | Activity: 11% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Colorful Vintage Ambiance:** The Broadwick Soho hotel showcases a colorful vintage ambiance created with Italian maiolica tiles and bespoke furniture from India, offering opportunities for unique and visually striking design in the hospitality industry. - **Collaborative Artistic Designs:** The Dear Jackie restaurant at Broadwick Soho features hand-painted ceramic tiles developed in collaboration with a family business in Sicily, indicating a trend of creating unique and artisanal design elements in the restaurant industry. - **Incorporating Symbolism in Design:** The elephant symbol, present in marbled wallpaper and mini-bars in suites, demonstrates the use of symbolism in design to create a distinctive and meaningful experience for guests. ### Industries Being Reshaped - **Hospitality:** Broadwick Soho's colorful vintage ambiance and unique design elements offer opportunities for disruption in the hotel industry, allowing for memorable and visually stunning guest experiences. - **Interior Design:** The collaboration with a family business in Sicily for the development of hand-painted ceramic tiles in Dear Jackie restaurant highlights the trend of incorporating artisanal and collaborative designs in the interior design industry. - **Restaurant:** The use of symbolism and bespoke design elements, such as the elephant symbol and hand-painted ceramic tiles, presents opportunities for innovative and memorable dining experiences in the restaurant industry. ## Related on Trend Hunter - [Mountainside-Inspired Bespoke Hotels](https://www.trendhunter.com/trends/bouchardon-hotel.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Custom-Made Furniture Hotel Decor](https://www.trendhunter.com/trends/mix-brussels.md) - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Enchanting Folklore-Inspired Hotels](https://www.trendhunter.com/trends/kimpton-bem.md) - [Refreshed Retreat Interior Designs](https://www.trendhunter.com/trends/brecon.md)