# Men’s Hair Styling Pastes The Martial Vivot Offers a Hair Styling Paste That Avoids Stiffness By Mishal Omar | Published 2018-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/martial-vivot References: [sephora](https://www.sephora.com/product/paste-P424432) Men’s hair styling products can often have unnatural finishes that leave hair feeling stiff and looking greasy, but the Martial Vivot Paste aims to avoid this issue. The hair styling product is able to hold any type of hair in place — from pin straight to tight curls. It is able to add [volume and body](https://www.trendhunter.com/trends/texture-volume-spray) to the hair without leaving a stiff or greasy finish. The product is based in aloe, which provides moisturizing properties to the hair and scalp, as well as cleansers derived from sugar and coconut that prevent any product buildup, and ensure that the Paste can be easily rinsed from the hair in the shower. The Martial Vivot Paste is ideal for individuals who are seeking effective yet [lightweight hair styling products](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Hair Styling:** Disruptive innovation opportunity: Develop hair styling products that provide a natural finish without stiffness or greasiness. - **Versatile Styling Products:** Disruptive innovation opportunity: Create styling products that can hold any type of hair in place, accommodating various hair textures and styles. - **Moisturizing Hair Products:** Disruptive innovation opportunity: Design hair products infused with moisturizing ingredients like aloe to nourish the hair and scalp. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Introduce innovative hair styling products that cater to the growing demand for natural and lightweight alternatives. - **Haircare:** Disruptive innovation opportunity: Develop versatile haircare products that address the specific needs of different hair types and styles. - **Skincare:** Disruptive innovation opportunity: Explore the crossover between skincare and haircare by incorporating moisturizing properties into hair products. ## Related on Trend Hunter - [Plant-Based Hairstyling Pastes](https://www.trendhunter.com/trends/sculpting-paste.md) - [Multi-Purpose Hair Styling Balms](https://www.trendhunter.com/trends/multipurpose-styling-balm.md) - [Convenient Hair Styling Sticks](https://www.trendhunter.com/trends/styling-stick.md) - [Pellet-Form Hair Clays](https://www.trendhunter.com/trends/pom-drops.md) - [Functional Grooming Creams](https://www.trendhunter.com/trends/american-crew1.md) - [Flexible Hair-Strengthening Sprays](https://www.trendhunter.com/trends/strengthening-hairspray.md) - [Hair-Styling Sticks](https://www.trendhunter.com/trends/hair-styling-sleek-stick.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md)