# Crocheted Weapon Campaigns These Martial Arts Hapkido Ads Turn Knives to Knitting By Amelia Roblin | Published 2011-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/martial-arts-hapkido-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/school_of_martial_arts_hapkido_knife) & [g2](http://www.g2.com/ww/index.html#/home/) These [School of Martial Arts Hapkido](https://www.trendhunter.com/trends/around-the-worlds) ads employ a clear and clever way for delivering the institution's message. A series of three iconic prints each present different objects with which to arm yourself for violence, yet they have all be belittled beneath the power of Japanese self-defense. A [knitted knife](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), crocheted brass knuckles and a spongey baseball bat look thoroughly unthreatening -- if you're trained in [kendo, karate or judo](https://www.trendhunter.com/trends/albino-preto-x-dickies-japan). The Grey G2 advertising agency of Kiev, Ukraine, expressed this thought plainly with the statement "Danger stops being dangerous, when you know how to protect yourself." The suggestion in these School of Martial Arts Hapkido ads is that you become impervious to these sorts of weapons if you can move fast enough and incapacitate your opponent with physical skill. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Knitted Weapons:** The trend of creating knitted weapons presents an opportunity for disruptive innovation in the fashion industry, with potential for unique and quirky self-defense accessories. - **Unconventional Self-defense:** The trend of utilizing unconventional objects for self-defense purposes opens up disruptive innovation opportunities in the personal safety industry, with potential for innovative self-defense tools. - **Belittling Violence:** The trend of using humor and satire to belittle violence presents opportunities for disruptive innovation in the advertising and marketing industry, with potential for impactful and thought-provoking campaigns. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation opportunities by incorporating knitted weapons into their designs, offering customers unique and unconventional self-defense accessories. - **Personal Safety:** The personal safety industry has the opportunity for disruptive innovation by creating innovative self-defense tools that utilize unconventional objects, catering to individuals seeking alternative ways to protect themselves. - **Advertising and Marketing:** The advertising and marketing industry can leverage the trend of belittling violence through humor and satire, leading to disruptive innovation in creating impactful and thought-provoking campaigns that challenge societal norms. ## Related on Trend Hunter - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Recycled Utensil Street Gyms](https://www.trendhunter.com/trends/gymshark-x-steel-warriors.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Martial Arts Sneakers](https://www.trendhunter.com/trends/taekwondo-f50-selene.md) - [Blade-Free EDC Accessories](https://www.trendhunter.com/trends/crkt-provoke-trainer.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md)