# Bottomless Hoodies The Marthe Aime SS 2010 Mens Collection Reinvents the Sweater By Alex Scott | Published 2010-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marthe-aime-ss-2010-mens References: [martheaime](http://www.martheaime.com/) The hoodies from the Marthe Aime SS 2010 Mens collection may shock those of you who sway towards more [conventional fashion](https://www.trendhunter.com/trends/khaotique-noir). This is definitely not an average sweater that you wear on a [cold fall day](https://www.trendhunter.com/trends/uniqlo-u-fw24); in fact, I’m not too sure how one of these garments would fare against those chilly autumn winds. That being said, the Marthe Aime SS 2010 Mens collection might just provide the perfect apparel for summer. Think about it--you'll get all the comfort of a [standard sweat shirt](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody), while your lower torso is kept cool. It's also an essential garment for those long walks in the rain. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Innovative Hoodie Designs:** Expanding on the Marthe Aime collection could inspire new designs that combine comfort with unique, eye-catching aesthetics. - **Summer-ready Sweatshirts:** Creating sweatshirts that incorporate both warmth and cooling elements for summer months could lead to a new market of seasonal clothing. - **Fashionable Weather Gear:** Integrating weather-proof features into fashion can lead to new hybrid items that can withstand all kinds of weather conditions. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry could utilize the Marthe Aime collection as a source of inspiration for new, non-traditional winter or summer clothing designs. - **Athletic Apparel:** New designs that incorporate both warmth and cooling elements could appeal to people who are active in outdoor sports, especially during the hot summer months. - **Outdoor Gear:** Combining fashion with weather-proof features could disrupt the market by creating a line of weather-resistant clothing that is also unique and stylish. ## Related on Trend Hunter - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)