# Elaborate Ruched Neckwear The Marthe Aime Fall/Winter 2010/2011 Collection is Elegant By Tiana Reid | Published 2010-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marthe-aime-fall-winter-2010-2011 References: [facebook](http://www.facebook.com/martheaime) & [martheaime](http://www.martheaime.com/) The Marthe Aimé Fall/Winter 2010/2011 is the epitome of Paris cool. The brother and sister duo Barbara Asei-Dantoni and Steven Asei-Dantoni are the brains behind Marthe Aimé's haute textile accessories. This collection emphasizes the collar with flowing and ruched designs that are anything but understated. The hues of the Fall/Winter collection range from 'aniline red,' 'vieux rose' and 'klein blue,' creating a bold look for the eternal free spirit. **Implications** - Consumers today opt for products that provide both high-performance and unique, expressive qualities. Businesses that can provide consumers with practical products infused with a contemporary flair will benefit tremendously by appealing to a larger clientele. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 68% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Textile Collars:** Designers can explore using bold, ruched textile collars as a statement piece within their collections. - **Contemporary Flair:** Companies can combine practicality with an expressive twist, appealing to a wider range of customers seeking high-performance and individuality in their products. - **Parisian Haute Accessories:** Businesses can tap into the Parisian fashion market by creating unique haute textile accessories for both men and women. ### Industries Being Reshaped - **Fashion:** Fashion designers can incorporate ruched collars into their collections, offering a unique statement piece. - **Textiles:** Textile companies can experiment with creating bold, vibrant textiles to be used in various garments and accessories. - **Retail:** Retailers can acquire the Marthe Aimé Fall/Winter collection to appeal to customers seeking Parisian haute accessories and contemporary, expressive looks. ## Related on Trend Hunter - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md)