# Piggyback Photoshoots The Martha Streck WestEast Magazine Spread Takes a Ride Through Bold Colors By Summer Luu | Published 2011-02-17 | Updated 2011-02-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/martha-streck-westeast-magazine References: [sandiinthecity.onsugar](http://sandiinthecity.onsugar.com/westeast-magazine-editorial-springsummer-2011-marth-streck-seiji-fujimori-hissa-igarashi-14212727) & [westeastmag](http://www.westeastmag.com) The Martha Streck WestEast Magazine spread for the Spring/Summer issue will capitave your attention to its very vibrant photoshoot. [Crazy patterned coats](https://www.trendhunter.com/trends/ski-collection-1), funky cutout bodysuits and bold-colored outfits make up an eclectic array of ensembles throughout the pages. Photographer Seiji Fujimori puts this ravishing model up against walls filled with [technicolor graffiti](https://www.trendhunter.com/trends/stephen-sprouse), a perfect backdrop for the Martha Streck WestEast Magazine spread and its featured wild fashions. **Implications** - Society has become so saturated with graphical advertisements that consumers have become desensitized to them. For an advertisement to be memorable to potential customers, it now has to contain [atypical or shocking elements](https://www.trendhunter.com/trends/mwcurated). Companies should incorporate these into their marketing campaigns if they want their product or service to spark discussion in society. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Photoshoots:** Incorporate bold colors and eclectic outfits into photoshoots to stand out in a visually saturated market. - **Patterned Apparel:** Use crazy patterns in coats and cutout bodysuits to create statement pieces that catch the eye. - **Graffiti Backdrops:** Use colorful and eye-catching wall graffiti as a unique and visually appealing backdrop for photoshoots. ### Sectors Adopting This - **Fashion:** Fashion brands can use bold colors and patterns to create unique pieces that stand out in a crowded market. - **Advertising:** Advertising agencies can incorporate atypical and shocking elements into their campaigns to make them more memorable and thought-provoking. - **Photography:** Photographers can experiment with vibrant colors, patterns, and graffiti backdrops to create visually striking and unique images. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)