# Martha Stewart Stays Hip Ex Con Meets Borat and Decorates Wii Cake By Bianca | Published 2007-07-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/martha-stewart-meets-borat-and-decorates-wii-cake References: [geeksugar](http://geeksugar.com/) At least the domestic diva is keeping up with the times. The home-ec heroine was featured on the cover of Wired magazine this month frosting a [Nintendo](https://www.trendhunter.com/trends/nintendo-and-raye) Wii-themed cake. She's also on top of pop culture: check out the video where Martha meets Borat on Jay Leno. **Implications** - Martha Stewart is as much of a brand in her own right as any other registered business, and acts so in the sense that she stays abreast of trends outside of her initially intended industry. Other companies are advised to follow this example by looking at the market holistically, seeing beyond one's own industry and into the fads of others as a precaution for possible trends of the future. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Cross-industry Collaboration:** Martha Stewart's ability to stay up-to-date with trends outside of her own industry highlights the opportunity for cross-industry collaboration, where companies from different sectors can come together to create innovative products and services. - **Celebrity Branding:** Martha Stewart's success as a brand in her own right showcases the potential for celebrities to venture beyond their initial industries and leverage their personal branding in new and unexpected ways. - **Market Holistic Approach:** Martha Stewart's strategy of looking beyond her own industry and into the fads of others emphasizes the importance for businesses to adopt a market holistic approach, staying aware of trends and consumer preferences across various industries. ### Where This Applies - **Food & Beverage:** The success of Martha Stewart's Wii-themed cake demonstrates the potential for innovation and disruption within the food and beverage industry, where unique and unexpected collaborations can capture consumer interest. - **Media & Entertainment:** Martha Stewart's crossover with Borat on Jay Leno's show highlights the opportunity for disruption in the media and entertainment industry through unexpected celebrity collaborations and viral content creation. - **Retail & E-commerce:** Martha Stewart's ability to incorporate diverse trends into her brand presents an opportunity for disruption in the retail and e-commerce industry, where companies can tap into different consumer interests and diversify their product offerings. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Lifestyle Businesswoman Baked Goods](https://www.trendhunter.com/trends/crumbl-and-martha-stewart.md) - [Lifestyle Icon-Backed Stores](https://www.trendhunter.com/trends/martha-stewart-is-launching.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Celebrity-Backed Outdoor Apparel](https://www.trendhunter.com/trends/martha-stewart-2.md) - [Boundary-Pushing Wine Collaborations](https://www.trendhunter.com/trends/marthas-chard.md) - [Sitcom-Style Thanksgiving Campaigns](https://www.trendhunter.com/trends/whipshots-pattis-good-life.md) - [Lifestyle Icon-Backed Restaurants](https://www.trendhunter.com/trends/bedford-by-martha-stewart.md)