# Celeb-Branded CBD Collections Martha Stewart CBD Shares Elevated Experiences and Flavors By Laura McQuarrie | Published 2020-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/martha-stewart-cbd References: [newbeauty](https://www.newbeauty.com/martha-stewart-cbd-line/) & [shopcanopy](https://www.shopcanopy.com/en) In partnership with [Canopy Growth](https://www.trendhunter.com/trends/karma-cbd-water), [Martha Stewart](https://www.trendhunter.com/trends/martha-stewart-cbd-wellness-gummies) is now introducing her very own collection of CBD products called Martha Stewart CBD. The debut CBD line introduces [gummies, softgels and oil drops](https://www.trendhunter.com/trends/brightside-by-charlottes-web) that feature unique flavors. While the low-sugar gummies, for example, share the experience of all-natural, American-made hemp in varieties like Citrus Medley (Meyer lemon, kumquat, and blood orange) and Berry Medley (raspberry, huckleberry and black raspberry.) Stewart has been open about incorporating CBD into her wellness routine yet says she was "surprised to learn that while most people have heard of CBD, less than 20 percent of us have actually tried it." With Martha Stewart CBD, people have the opportunity to experience elevated products to support their well-being, especially with a focus on alleviating the stresses of daily life. Image Credit: Canopy Growth ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **CBD in Celebrity Branding:** Celebrities are leveraging their names to create their own CBD lines, offering unique products and flavors to appeal to new audiences and increase market share. - **Innovative CBD Flavors and Formats:** CBD producers are offering new and exciting flavors and formats, like low-sugar gummies and softgels, to cater to consumers' preferences and enhance the CBD experience. - **CBD for Personal Well-being:** The CBD industry is increasingly focusing on providing products that support personal well-being, including stress relief and anxiety management. ### Who This Affects Most - **CBD Industry:** CBD producers and manufacturers must continuously innovate and differentiate their products to keep up with the celebrity-branded CBD trend. - **Celebrity and Entertainment Industry:** Branding and marketing opportunities are opening up for celebrities to expand their businesses into the CBD industry, providing new revenue streams. - **Wellness and Health Industry:** CBD products are increasingly being targeted towards personal wellness and health, leading to potential partnerships and collaboration opportunities for the CBD industry in this sector. ## Related on Trend Hunter - [Tropically Flavored CBD Gummies](https://www.trendhunter.com/trends/martha-stewart-cbd-wellness-gummies.md) - [Pumpkin Spice CBD Gummies](https://www.trendhunter.com/trends/pumpkin-spice-cbd.md) - [Musician-Inspired CBD Gummies](https://www.trendhunter.com/trends/jerry-garcia-wellness-cbd-gummies.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md) - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md) - [Functional Cannabis Gummy Ranges](https://www.trendhunter.com/trends/brightside-by-charlottes-web.md) - [Lifestyle Businesswoman Baked Goods](https://www.trendhunter.com/trends/crumbl-and-martha-stewart.md) - [Athlete-Endorsed CBD Collections](https://www.trendhunter.com/trends/cbd-collections.md)