# Sculptural Scalloped Minidresses This Martha Hunt Marie Claire Italia April 2010 Editorial Sizzles By Annie Ho | Published 2010-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/martha-hunt-marie-claire-italia References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/03/editorial-archistile.html#tp) & [marieclaire.it](http://www.marieclaire.it/) There’s nothing more classic than a black and white photo shoot, and that is exactly what the Martha Hunt Marie Claire Italia April editorial channelled. The spread featured model Martha Hunt posing in [avant-garde fashions](https://www.trendhunter.com/trends/auteur-studios-fall-2025) beautifully. Let’s admit it, the girl knows how to work her body and camera! Martha Hunt posed in a way that showed off the clothes perfectly. She rocked a dress that looked like it’s made out of roses and revealed her entire back side. She worked that hair style like a true fashion model, and she stunned us with the [one-piece Grecian-inspired gown](https://www.trendhunter.com/trends/alessandra-rich). I have one thing to say for this Martha Hunt Marie Claire Italia April editorial: “You better work!” And she did! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Fashion:** There is an opportunity for disruptive innovation in using environmentally-friendly materials to create unique garments with avant-garde designs. - **One-piece Gowns:** Disruptive innovation opportunity lies in incorporating technology, such as 3D printing and smart fabrics, into the creation of one-piece gowns with intricate designs. - **Black and White Photo Shoots:** Opportunities for innovative disruption lie in experimenting with unconventional camera techniques, such as augmented reality, to create new and visually stunning black and white photo shoots. ### Industries Being Reshaped - **Fashion Design:** There are opportunities for disruption by incorporating sustainable materials and new technologies into the fashion design process to create unique, high-end garments. - **Photography:** Innovative disruption opportunities exist in using new camera technologies to create unique and visually stunning black and white photo shoots. - **Artificial Intelligence:** Disruptive innovations can be brought to the fashion industry by utilizing AI to create customizable, one-of-a-kind garments using data about individual preferences and body types. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Stunning Luxury Bridal Collections](https://www.trendhunter.com/trends/martina-liana.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)