# Funky Fall Footwear Martha Davis A/W ‘09 Line Has Cutouts & Stegosaurus Ridges By Marissa Brassfield | Published 2009-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/martha-davis-a-w-09 References: [highsnobette](http://www.highsnobette.com/news/2009/05/05/introducing-martha-davis-autumn-winter-09-footwear/) & [martha-davis](http://www.martha-davis.com/background.html) Martha Davis's Autumn/Winter 2009 line is a festival of funk. There are fun, [heel-less boots](https://www.trendhunter.com/trends/exoshield-xx01) that shouldn't be worn in the snow, fierce [kitten-heel boots](https://www.trendhunter.com/trends/wedge-collections) with a Stegosaurus ridge running up the back seam, colorful and strappy heels, and [wide-leg ankle boots](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot). With footwear this fun, bearing the fall and winter weather surely won't be as bad! **Implications** - Mischief is a legitimate aesthetic quality when it comes to appealing to young and modern consumers, so collections like these definitely are on to something. By embracing a playful and counter-intuitive approach to fashion, designers like Martha Davis demonstrate that contemporary consumers are ready and willing to embrace products that are unexpected the quirky. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Funky Fall Footwear:** Designing fashion products with unconventional aesthetics and playful styles. - **Counterintuitive Fashion:** Creating fashion items that defy conventional expectations and surprise customers with unexpected designs. - **Mischief Fashion:** Incorporating playful and quirky attributes into fashion designs to appeal to modern consumers. ### Sectors Adopting This - **Fashion Retail:** Retail stores can offer fashion products with unconventional designs to attract customers looking for unique and playful styles. - **Fashion Design:** Designers can create fashion items that defy conventional expectations and surprise customers with unexpected designs to stand out from competitors. - **Consumer Goods Manufacturing:** Manufacturers can use unconventional designs and playful features to create fashion products that cater to modern consumer preferences for unexpected and quirky products. ## Related on Trend Hunter - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Self-Expressive Rugged Boots](https://www.trendhunter.com/trends/wednesday-collection.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Fuzzy Footwear Collections](https://www.trendhunter.com/trends/fuzzy-collection.md) - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Stiletto Knee-High Suede Boots](https://www.trendhunter.com/trends/anatomic-slipon-suede-boots.md)