# Digitally Aged Liquor Ads The 'Martell' Cognac Advertisement is Simply Genius By Kamal Musharbash | Published 2010-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/martell-cognac-advertisement References: [notcot](http://www.notcot.com/archives/2010/12/martell-the-same-pleasure-sinc.php) & [martell](http://www.martell.com/) What makes the '[Martell](https://www.trendhunter.com/trends/martell)' cognac advertisement so unique and fun is its interesting play between the old and the new. The ad brings [paintings from the 1700s](https://www.trendhunter.com/trends/deja-vu-cocktail-menu) and adds a modern twist, featuring live piano players and the social public. Since 'Martell' has been around since the 1700s, the painting channels its vintage appeal and brings it to a new light. "The same pleasure since 1715" reads the slogan for this colorfully unique "Martell" cognac advertisement, tying the entire concept together. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Digital-nostalgic Art:** Opportunity for artists to merge classic and modern elements through the use of digital technology - **Augmented Reality Advertising:** Opportunity for brands to integrate AR technology into their advertising strategies for a more immersive and interactive experience - **Heritage Marketing:** Opportunity for brands with a long history or legacy to leverage their heritage in unique and innovative ways for advertising and branding ### Sectors Adopting This - **Alcohol Industry:** Opportunity for alcohol brands to create visually appealing and creative ads using both classic and modern elements to attract younger audiences - **Art Industry:** Opportunity for artists to showcase their skills and creativity by merging classic and modern elements, giving new life to old art and making it more relevant to younger audiences - **Advertising Industry:** Opportunity for brands to explore innovative ways to leverage technology, such as AR, to create new and exciting advertising experiences for consumers ## Related on Trend Hunter - [Reinvigorated Cognac Campaigns](https://www.trendhunter.com/trends/larsen-cognac.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [Boutique Cognac Pop-Ups](https://www.trendhunter.com/trends/martell.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/cordon-bleu-cognac.md) - [Lunar New Year-Inspired Bottles](https://www.trendhunter.com/trends/lor-de-jean-martell-zodiac-edition.md) - [Diversity-Focused Cognac Campaigns](https://www.trendhunter.com/trends/more-is-made-by-the-many.md) - [Symbolic Lunar Cognacs](https://www.trendhunter.com/trends/cordon-bleu-lunar.md) - [Exclusive Paris-Themed Cognacs](https://www.trendhunter.com/trends/martell-paris-exclusive-edition.md) - [Rabbit-Themed Cognac Decanters](https://www.trendhunter.com/trends/maison-martell-1.md)