# Sacred Beer Branding T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging By Jamie Danielle Munro | Published 2014-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marta-llop References: [packageinspiration](http://www.packageinspiration.com/tani·lai.html/) & [behance.net](http://www.behance.net/martallop) Marta Llop used the ancestral territories of people from Chelly’s Canyon for inspiration behind the [beer packaging](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) for T’ani l’ai. The result is an extremely [symbolic package design](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition). Even the name draws on this native history, as T'ani l'ai means dragonfly in the local language. The packaging itself looks like hieroglyphs one would find on a historic wall, and apart from the name at the very bottom of the bottle, no text has been used on the front. The beer comes in a few different flavors, and according to the designer Marta Llop, "water shaped land the same way water shapes this beer." Clearly symbolism is a major component with this type of [beer branding](https://www.trendhunter.com/trends/1664-x-andre-saraiva), and one that is mysterious enough to grab people's attention so they can find out more. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ancestral Branding:** Using history and culture to inspire packaging design for products is a trend that could drive demand for locally-sourced, naturally-inspired products. - **Symbolic Packaging:** Product packaging that relies heavily on symbolism can be a disruptive innovation opportunity for companies seeking to differentiate their products in the market. - **Mystery Marketing:** Building a sense of intrigue and mystery around a product without revealing too many details can be a successful marketing strategy for brands. ### Industries Being Reshaped - **Craft Beer:** Craft beer makers can use symbolic and historic references in their branding to differentiate their products and appeal to consumers looking for unique, local offerings. - **Artisanal Food:** Artisanal food companies can increase customer engagement and loyalty by incorporating local cultural references and symbols in their branding and packaging design. - **Ethnic Products:** Creating and marketing products that reflect the history and culture of specific ethnic groups can be a disruptive innovation opportunity for companies seeking to target niche markets with unique products. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md)