# Turban-Wearing Temptresses Marta Canalda QVEST 44 Spread is All Wrapped Up in Sultry Spring Looks By Summer Luu | Published 2011-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marta-canalda-qvest-44 References: [fashiongonerogue](http://fashiongonerogue.com/marta-canalda-andrea-daquino-qvest-44/) & [qvest.de](http://www.qvest.de/) If ever you're having a bad hair day, you can always look to this elegant turban look from the pages of the Marta Canalda QVEST 44 photoshoot. Dressed in [lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and ready-to-wear pieces, the model is wrapped up in [sexy spring looks](https://www.trendhunter.com/trends/lorette-springsummer-collection). [Vibrant head scarves](https://www.trendhunter.com/trends/abaya-capsule) are matched with accents of colorful jewelry and bright luscious lipstick in the Marta Canalda QVEST 44 editorial. Canalda radiates with her bronze tan and shiny, dewy skin. **Implications** - As cultures continue to converge and exchange mores, fashion enjoys a degree of permeability between world regions. Although we have far to go before we reach a one-world culture, companies that preemptively take that step and incorporate foreign aesthetics and design principals into their products will be well-received by the growing cosmopolitan demographic. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Cultural Fusion Fashion:** Brands that incorporate foreign elements and design principles into their fashion products can appeal to the growing cosmopolitan demographic. - **Headscarf Trend:** Headscarf and turban fashion have the potential to become a popular trend among fashion-conscious individuals. - **Lingerie as Outerwear:** The use of lingerie as outerwear is a trend that could potentially become more mainstream, offering innovative options for fashion entrepreneurs. ### Where This Applies - **Fashion:** Fashion brands and designers can incorporate headscarf and turban styles into their collections to capitalize on cultural fusion fashion. - **Cosmetics:** Cosmetic companies can market bright, colorful lipstick shades to complement headscarf and turban fashion. - **Lingerie:** Lingerie companies can explore the concept of lingerie as outerwear to create unique products and capitalize on emerging fashion trends. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Sophisticated Handcrafted Beachwear](https://www.trendhunter.com/trends/cartolina-colette-caftan.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Ramadan Collections](https://www.trendhunter.com/trends/trendyol.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modesty-Focused Ramadan Collections](https://www.trendhunter.com/trends/mcm-1.md)