# Marshmallow-Scented Setting Sprays NYX Marshmellow Matte Setting Spray Boasts 10-in-1 Benefits By Lima Kalim | Published 2024-07-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/marshmellow-matte-setting-spray References: [nyxcosmetics](https://www.nyxcosmetics.ca/en/marshmellow-matte-setting-spray-NYX_1096.html)  [NYX](https://www.trendhunter.com/trends/smushy-matte-lip-balm) launched a sweet-smelling spray, the Marshmellow Matte Setting Spray. This product has a [marshmallow scent](https://www.trendhunter.com/trends/peeps-x-bath-and-body-works) and offers 10-in-1 makeup-extending benefits. It mattifies the skin, smooths the complexion, extends makeup wear, reduces shine, maintains a fresh look throughout the day, minimizes the appearance of pores, prevents fading, and is smudge-resistant and transfer-resistant. It is designed to provide a fresh, smooth, and matte makeup look that lasts for up to 16 hours. For an even smoother makeup application, it is recommended to pair this product with our [marshmallow primer](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer). The setting spray is formulated without any animal testing and does not contain any animal-derived ingredients, making it suitable for consumers who are concerned about the environment and animal welfare. Image Credit: NYX ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 73% | Activity: 83% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Scent-infused Cosmetics:** Cosmetics with unique scents, such as marshmallow, provide an enhanced sensory experience that differentiates them from standard products. - **Multi-function Beauty Products:** Products offering multiple benefits, like the 10-in-1 setting spray, appeal to consumers looking for versatile and time-saving beauty solutions. - **Sustainable Beauty Formulations:** Eco-friendly and cruelty-free beauty products cater to a growing market segment concerned with sustainability and ethical consumption. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on innovative scents and multi-benefit products to stand out in a crowded market. - **Wellness:** Wellness and beauty intersect as products with pleasant scents and sustainable formulations enhance the consumer's overall well-being. - **Sustainable Goods:** Sustainable goods industries can see growth by integrating eco-friendly practices and non-animal-derived ingredients into their offerings. ## Related on Trend Hunter - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Dewy Finish Setting Sprays](https://www.trendhunter.com/trends/all-nighter.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Bi-Phase Makeup Setting Sprays](https://www.trendhunter.com/trends/dewy-setting-spray.md) - [Hybrid Refreshing Mists](https://www.trendhunter.com/trends/airflash-mist.md) - [bi-phase Rosé-inspired Setting Sprays](https://www.trendhunter.com/trends/ros-setting-spray.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [Smoothing Setting Mists](https://www.trendhunter.com/trends/cloud-set-mist.md) - [Cooling Makeup Finishing Sprays](https://www.trendhunter.com/trends/superfix-hydra-cool-mist.md)