# Revitalized Marshmallow-Only Cereals General Mills Released 10,000 Boxes of Special Lucky Charms By Riley von Niessen | Published 2017-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallowonly References: [hypebeast](https://hypebeast.com/2017/5/marshmallow-only-lucky-charms-giveaway) & [marshmallowonly](https://www.marshmallowonly.com/) In order to give more of its consumers a chance to get a hold of the highly exclusive 'Marshmallow-Only' Lucky Charms, General Mills has released a total of 10,000 boxes, which will be available to consumers around the United States. To ensure that none of the coveted [Marshmallow-Only Lucky Charms](https://www.trendhunter.com/trends/lucky-charms-latte) get lost, or get distributed to consumers who would rather have the traditional formula, General Mills will require consumers to enter a 14-digit code online, which can only be found on specially marked boxes. Priscilla Zee, the senior marketing manager of the company, described its decision to bring back the Marshmallow-Only boxes by saying, "We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our [Lucky Charms marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows). So this year we wanted to give them even more opportunities to win… Our marshmallows are one of kind. Fans know each shape by name and many have a favorite charm." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Marshmallow-only Products:** Companies can release limited edition products with only the most popular ingredient to create buzz and hype among consumers. - **Exclusive Access Marketing:** Companies can use exclusive codes or promotions to make consumers feel special and engaged while also gathering valuable data. - **Nostalgia Marketing:** Companies can bring back popular products from the past to create a sense of nostalgia and emotional attachment among consumers. ### Who This Affects Most - **Cereal Industry:** Cereal companies can use limited edition releases and exclusivity to maintain customer engagement and loyalty. - **Food Industry:** Companies in the food industry can tap into nostalgia and exclusivity to create unique and memorable customer experiences. - **Marketing Industry:** Marketing firms can help companies use nostalgia, exclusivity, and limited edition releases as effective marketing tools to engage and retain consumers. ## Related on Trend Hunter - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Retailer-Themed Breakfast Cereals](https://www.trendhunter.com/trends/sams-club-lucky-charms-cereal.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md) - [Seasonal Milk-Changing Cereals](https://www.trendhunter.com/trends/turn-milk-green.md) - [Low-Cost Cereal Promotions](https://www.trendhunter.com/trends/lucky-charms-60th-anniversary.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md)