# Exotic Artisan Marshmallows 'The Marshmallowist' Makes Luxury Marshmallows in Unique Flavors By Christopher Magsambol | Published 2015-10-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallowist References: [wallpaper](http://www.wallpaper.com/lifestyle/trick-or-treats-best-halloween-candy) & [themarshmallowist](http://www.themarshmallowist.co.uk/pages/come-see-us) 'The Marshmallowist' started as a humble project for a gourmet pastry chef, but has since grown to be a well-known European delicacy. The gourmet marshmallow retailer travels across Europe selling its products at festivals, departments stores like [Selfridges](https://www.trendhunter.com/trends/the-joke-shop) and makes orders for weddings and large-scale events. The [gourmet marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows) come in a variety of flavors, including raspberry & champagne, basil & strawberry and blueberry & gin. The Marshmallowist uses fresh market fruits, organic herbs and boutique alcohol as the main ingredients of for its souffle sweets. For autumn and Halloween, a new spiced pumpkin and maple sugar seed flavor has been made available. Customers are also open to suggesting bespoke flavors, allowing The Marshmallowist to experiment. All of the luxury marshmallow products are sold within custom boxes wrapped with a ribbon. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Luxury Gourmet Confections:** Opportunities to create upscale and unique confections that blend fresh and organic ingredients with boutique alcohol and market fruits. - **Custom Flavor Creation:** Innovation opportunities in offering bespoke flavors for clients and using customer feedback to experiment. - **Specialty Food Retailer:** Disruptive innovation opportunities in expanding high-end food products beyond traditional markets and events. ### Industries Being Reshaped - **Gourmet Food Manufacturing:** Innovation opportunities in developing and manufacturing unique, high-end culinary products. - **Specialty Food Retail:** Innovation opportunities in expanding high-end food products beyond traditional retail locations and market segments. - **Event Planning and Catering:** Innovation opportunities in offering high-end, custom food products at weddings, large-scale events, and corporate functions. ## Related on Trend Hunter - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Marshmallow Advent Calendars](https://www.trendhunter.com/trends/xo-marshmallow-advent-calendar.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md) - [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md)