# Squishy Marshmallow Seating Studio Kamkam is Behind this Cushy Marshmallow Sofa Design By Lacey-Jane Walsh | Published 2014-02-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-sofa-design References: [beautifullife.info](http://www.beautifullife.info/interior-design/kamkam-twists-yarn-skein-into-soft-mashmallow-sofa/) & [kam-kam.org](http://kam-kam.org/studio/) The cozy Marshmallow sofa design comes from the creative minds at Kamkam studio, based in Seoul. This couch is ideal for people who like to cuddle up with a good book. The name Marshmallow sofa seems fitting, considering the [fluffy white look](https://www.trendhunter.com/trends/pillow-sofa) of this design. This sofa has a puffy, twisted back support that makes it seem both modern and inviting. Not only is this sofa super soft, it's also extremely durable. This stylish couch would make a great addition to any [minimalist living space](https://www.trendhunter.com/trends/noom-hello-sofa). The Marshmallow sofa is the ultimate piece of [lounge furniture](https://www.trendhunter.com/trends/biboni-sofa). As the name suggests, it's a light and fluffy seating solution that provides consumers with a chic relaxation space. People looking for a great accent piece will be impressed by this twisted sofa. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Fluffy Seating:** Opportunity for disruptive innovation in designing seating solutions that prioritize comfort and coziness. - **Minimalist Living:** Potential for disruptive innovation in creating sleek and stylish furniture pieces that complement minimalist interior design. - **Chic Lounge Furniture:** Opportunity for disruptive innovation in developing lounge furniture that combines elegance with comfort for a sophisticated relaxation space. ### Who This Affects Most - **Furniture Manufacturing:** Disruptive innovation opportunities in creating new materials and designs for comfortable seating solutions in the furniture manufacturing industry. - **Interior Design:** Potential for disruptive innovation in curating furniture pieces that cater to the minimalist living trend and enhance interior design aesthetics. - **Home Decor:** Opportunity for disruptive innovation in manufacturing trendy lounge furniture that can serve as statement pieces and elevate home decor styles. ## Related on Trend Hunter - [Precariously Suspended Sofas](https://www.trendhunter.com/trends/suspended-sofa.md) - [Compact Pillowy Furniture Designs](https://www.trendhunter.com/trends/sander-series.md) - [Modular Bulbous Lounge Systems](https://www.trendhunter.com/trends/sundae-modular-lounge.md) - [Plush Sculptural Lounge Sofas](https://www.trendhunter.com/trends/rokko.md) - [Illusory Floating Sofa Designs](https://www.trendhunter.com/trends/air-soft-sofa.md) - [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md) - [Mochi-Inspired Seating Lines](https://www.trendhunter.com/trends/mochiinspired-seating.md) - [Rippled Modular Furniture Systems](https://www.trendhunter.com/trends/puffa-furniture.md) - [Enveloping Sofa Structures](https://www.trendhunter.com/trends/perron-pillo.md)