# Calorie-Controlled Marshmallow Snacks 'Mellow Fluffs' by Hammond's Candies are 100-Calorie Treats By Laura McQuarrie | Published 2017-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-snacks References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/01/Hammonds_Candies_entering_snac.aspx) & [hammondscandies](http://www.hammondscandies.com/index.html) '[Mellow Fluffs](https://www.trendhunter.com/trends/freezedried-candy)' are a new line of marshmallow snacks from 100-year-old confectionery brand [Hammond's Candies](https://www.trendhunter.com/trends/holiday-chocolate-bar-collection). While marshmallows are typically only thought of as a "snack" when it comes to sitting around the campfire, Mellow Fluffs aim to make them more accessible for at-home and on-the-go snacking. True to its passion of offering innovative snacks to consumers, Hammond's Candies is producing its all-new Mellow Fluffs in a total of six unique dessert-inspired flavors like Birthday Cake, Toasted Coconut, Vanilla Bean and Key Lime Pie. As many consumers are now interested in better-for-you snacking, Mellow Fluffs are being marketed as low-calorie sweet snacks with under 100 calories per serving. Each variety is accompanied by a whimsical, quirky illustration to communicate the nature of each distinctive flavor. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Innovative Snacking:** Mellow Fluffs is an innovative way to transform traditional marshmallows into a low-calorie and on-the-go snack for consumers seeking healthier options. - **Better-for-you Snacking:** Mellow Fluffs cater to the growing trend of consumer interest in better-for-you snacking by providing low-calorie sweet treats. - **Dessert-inspired Flavors:** Hammond's Candies' six distinctive dessert-inspired flavors for Mellow Fluffs anticipates a consumer desire for unique and indulgent snack options. ### Sectors Adopting This - **Confectionery Industry:** The Confectionery industry can explore the opportunity to develop and market innovative and low-calorie snack alternatives to traditional/high-calorie sweets, such as Mellow Fluffs. - **Healthy Snack Industry:** The Healthy Snack industry can take cues from Mellow Fluffs by offering unique and indulgent flavors of low-calorie snacks to cater to consumer demand. - **Illustration/design Industry:** The Illustration/Design industry can create whimsical and distinctive illustrations to communicate the unique flavors of low-calorie snack products such as Mellow Fluffs. ## Related on Trend Hunter - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Creamy Candy Marshmallow Treats](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick.md) - [Freeze-Dried Marshmallow Candies](https://www.trendhunter.com/trends/marshmallow-crunch.md) - [Minty Marshmallow Snacks](https://www.trendhunter.com/trends/peppermint-mallow-poppers.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Flavorful Freeze-Dried Candy Lines](https://www.trendhunter.com/trends/freezedried-candy.md) - [Aerated Marshmallow Toppings](https://www.trendhunter.com/trends/shmallow.md)